We know that the boardroom is not always a welcoming place for CMOs. The struggle to keep your strategy funded and your voice heard is very real – and we know that, now more than ever, CMOs need to be showing the impact of their marketing spend.
This challenge is not yours alone, and the facts back this up:
And, while 76% of marketing leaders recognise that data and analytics are what motivate their key decisions across their marketing programmes and through the entire customer journey, only 22% of marketing leaders feel that their organisation is using the right attribution model. Without the right attribution model, it becomes very difficult to show what is working or to quantify the revenue generated by each marketing campaign, each marketing channel, and each lead.
It’s time for marketers to start reporting on the KPIs that CEOs really want to know about – revenue impact and return on investment are the top two in that list.
To show these, it’s not good enough to say how much a campaign brought in. Marketing leaders need to have a much more granular view of each lead, opportunity and conversion is needed, and for that, marketers need the tools and the know-how to determine (and bring) figures backing their contribution to the boardroom.
We’ll show you how you can begin quantifying and demonstrating the value of your marketing – spots are limited, so don’t wait to sign up!
Time and date: Tuesday, November 5, 8:30 a.m. – 11:00 a.m. BST
Location: 131 Finsbury Pavement, London
James T. Fletcher (CEO, JTF Marketing) will discuss why marketing ROI and multi-touch marketing attribution models are so important right now. He’ll be joined by Peter Bell (Marketing Director, Adobe) and Daniel Kushner (CEO, Oktopost) who will discuss how to deliver social media attribution to your marketing strategy and how to enable your success story with attribution data and ensure best practice with Marketo, Bizible and Oktopost.
Get full event details and sign up here:Register
Please note that roundtable event is aimed at senior marketing leaders; due to limited places, attendance is subject to approval.