Navigating the Future of GDPR Compliance for B2B Marketers: What You Need to Know About the Proposed Changes
There are some important GDPR changes on the horizon that could impact how you use tools like Marketo Engage.
Read MoreCategory: GDPR & Preference Centre
Why Marketing Automation is Fundamental to GDPR Compliance
For years, businesses have utilised marketing automation to build valuable customer bases, create effective campaigns and measure return on investment but did you know that it can also help to achieve GDPR compliance? Marketing automation and GDPR compliance In...
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One Month Check-In On GDPR
It’s been one month since the General Data Protection Regulation (GDPR) came fully into effect and has led to the emergence of some interesting developments.
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Countdown To GDPR – Only 15% Will Be Compliant
The European Commission has set out plans for data protection reform across Europe. Read more about the GDPR essentials and how to stay compliant.
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Preference centres don’t need to be boring…
To build a custom preference centre you'll need to group the content you send into content segments - you might include things such as newsletter, billing and account information, insights and downloads, or maybe something more fun like Friday...
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