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Marketo Lead Nurturing 101: Perfecting the data

With only a small number of your leads making an immediate purchase or decision, there is a lot of opportunity left over to play with. An effective lead nurturing process is your answer to capturing the attention of as many of those leads as possible, not to mention how effective lead nurturing can dramatically impact customer loyalty, customer retention, revenue and overall marketing results.


The second webinar in the lead nurturing series will look into the data management needed to ensure smooth and effective campaigns. Now we know data management isn’t the most exciting topic but when it comes to managing a Marketing Automation platform like Marketo Engage, data affects every part of the funnel.

Marketo Lead Nurturing 101: Perfecting the data

You will learn: 

  • Selecting your data set (Validation & marketable records)
  • Transition rules (into streams)
  • Exclusion rules (out of streams & nurture)

When you’re ready, jump straight to the next webinar in the series – Content mapping & analysis 


Marketo Expert

James T Fletcher

CEO & Marketo Solutions Architect