Marketing without third party cookies - how can Marketo help?
The digital marketing landscape is changing fast. With the impending end of third party cookies, it’s crucial to rethink your marketing strategy.
In this guide, we explore the potential impact of the end of third party cookies on marketing tactics and strategy. We also provide you with practical tips and insights to help you overcome the challenges presented by this change.
What’s in the guide?
- Third party cookies: the back story
- Challenges to overcome
What does the future look like? (and how can Marketo help?)
- A focus on first party data
- Getting more creative with content
- New ways to target