Why Marketo users can't ignore AdBridge any longer

AdBridge is arguably one of the most under-utilised tools in Marketo – and we’re here to change that!

AdBridge lets you link your Marketo database to multiple advertising channels, overcoming two fundamental marketing challenges:

• Leveraging the power of your first party data to build and nurture prospect relationships (as the end of 3rd party cookie data draws near).
• Delivering targeted multi-channel campaigns.

In 30 minutes, James will uncover the benefits of Marketo’s AdBridge tool:

• Connect ad accounts across multiple channels, including Facebook, Google Ads, LinkedIn, and more.
• Target specific audiences based on various criteria, such as demographics, geography, interests, and behaviour.
• Create lead acquisition programs to measure REAL conversions of your ad campaigns.
• Measure ROI: money spent vs. conversions and engagement.
• Target engaged leads by score, or score them based on ad channel engagement.

Get answers to your questions. Get more from your Marketo.