Why Marketo users can't ignore AdBridge any longer
AdBridge is arguably one of the most under-utilised tools in Marketo – and we’re here to change that!
AdBridge lets you link your Marketo database to multiple advertising channels, overcoming two fundamental marketing challenges:
- Leveraging the power of your first party data to build and nurture prospect relationships (as the end of 3rd party cookie data draws near).
- Delivering targeted multi-channel campaigns.
In 30 minutes, James will uncover the benefits of Marketo’s AdBridge tool:
- Connect ad accounts across multiple channels, including Facebook, Google Ads, LinkedIn, and more.
- Target specific audiences based on various criteria, such as demographics, geography, interests, and behaviour.
- Create lead acquisition programs to measure REAL conversions of your ad campaigns.
- Measure ROI: money spent vs. conversions and engagement.
- Target engaged leads by score, or score them based on ad channel engagement.
Get answers to your questions. Get more from your Marketo.
James T Fletcher
CEO & Marketo Certified Solutions Architect