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Why Marketo users can't ignore AdBridge any longer

If you're looking to run omni-channel marketing campaigns to your Marketo database and overcome the challenges of third party cookies - AdBridge cannot be ignored!

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AdBridge is arguably one of the most under-utilised tools in Marketo – and we’re here to change that!

AdBridge lets you link your Marketo database to multiple advertising channels, overcoming two fundamental marketing challenges:

  • Leveraging the power of your first party data to build and nurture prospect relationships (as the end of 3rd party cookie data draws near).
  • Delivering targeted multi-channel campaigns.

In 30 minutes, James will uncover the benefits of Marketo’s AdBridge tool:

  • Connect ad accounts across multiple channels, including Facebook, Google Ads, LinkedIn, and more.
  • Target specific audiences based on various criteria, such as demographics, geography, interests, and behaviour.
  • Create lead acquisition programs to measure REAL conversions of your ad campaigns.
  • Measure ROI: money spent vs. conversions and engagement.
  • Target engaged leads by score, or score them based on ad channel engagement.

Get answers to your questions. Get more from your Marketo.


Marketo Expert

James T Fletcher

CEO & Marketo Certified Solutions Architect