Email deliverability. The stat in the email performance report is always there, but rarely understood or focused on. Unless you’re an email marketing pro or a data nerd… in that case, you already know the huge importance of this...
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Social media has become integral part of marketing but even more impactful, are brands who work cross-channel – video, mobile, offline, display and others. Merging all these channels in your marketing efforts will have a huger impact!
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Have a database? Keeping track of and properly segmenting your database is very important for all businesses. Here’s how to segment your data base effectively.
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Marketo is the Marketing Automation Platform (MAP) of choice for many experts, not only due to its extensive functionality, but it’s connect-ability to other applications. When it comes to Social Media (SoMe), connecting the dots...
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It's that time of the year when everyone rushes off to the beach to catch some much needed rays of sun - or if you're like me you just go red so you're better off in the shade :)...
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Campaign Naming Conventions are especially handy when working in a big marketing automation implementation across many regions, especially if you’re not that big that you’d start to use regionalised workspaces.
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