Category: Campaign Management

3 Ways to boost your Marketo email engagement today

When it comes to email performance, a 0.25% increase can make the world of difference. Here are 3 ways you can boost Marketo email engagement!

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Building and Maintaining Effective Engagement Programs in Marketo Engage

Find out how to optimise your Marketo engagement programs for maximum ROI

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How to use Tags and Channels within Marketo

When building a program within Marketo, you have the option to break down the types of programmes by using Tags or Channels. Tags are ways to help you organise your programmes and will also assist in filtering data, which...

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5 achievable global marketing trends to help you meet business objectives

The world is changing, and so are the marketing strategies that companies need to stay ahead in a constantly evolving industry. To meet your business goals for this year you’ll want to keep an eye on these 5 major...

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5 actionable tips to boost Marketo email deliverability

Email deliverability. The stat in the email performance report is always there, but rarely understood or focused on.  Unless you’re an email marketing pro or a data nerd… in that case, you already know the huge importance of this...

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Stop wasting your time on Marketo campaigns!

10 ways to save time when using Marketo Feel like you’re wasting your time on Marketo? Does it take you ages to get campaigns out the door? Are you feeling more frustrated than productive?  We understand that Marketo is...

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Open Days: Drive Attendance and ROI with Marketing Automation

Marketing teams pour money and time into running open days – so make the most of your student recruitment strategy using digital marketing and marketing automation to drive the success of your event. Open days are a crucial part...

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Lead Nurturing: Five Tips to Turbocharge Your Campaigns

Ahh, lead nurturing, that elusive key to lead generation, booming sales, and marketing ROI. We should all be doing it and, in fact, most of us ARE doing it –  but we could always do it better. No matter...

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Automate Your Lead Qualification!

Lead qualification is a crucial way of boosting your lead conversion – it’s easy with marketing automation Every business wants lots of leads, because having a lot of leads is an indicator of success…Or is it? Having a large...

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Do Your Video Marketing Efforts Drive Leads?

Drive Measurable ROI From Your Video Marketing Investment! There’s no doubt that video is an increasingly important tool in any marketer’s digital marketing strategy. After all, video is a great way to build brand awareness at the top of...

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