The world is changing, and so are the marketing strategies that companies need to stay ahead in a constantly evolving industry. To meet your business goals for this year you’ll want to keep an eye on these 5 major global marketing trends as well as incorporate any specifically designed tools and automation technologies.
Content remains key this year. It’s about providing higher quality content than ever before – simple, clear content that is meaningful, relevant and easy to share.
92% of consumers now expect a personalised experience. So if you’re still pushing out generic emails, blog posts and social media to your customers – you’re missing a trick and many potential opportunities.
By creating data-driven content you’re offering consumers what they want to read and pointing them in the direction of the products or services that interest them, based on their data points and previous behaviours. A practice that if done well, can result in more purchases, click-throughs or downloads.
Not surprisingly, opt-out rates are expected to start declining this year as customers begin to understand the correlation between targeted ads and high quality, personalised content. Contextual targeting is also thought to be on the rise due to the increased relevance delivered.
In these global marketing trends for 2022, the focus is shifting to customer retention – maximising opportunities with existing consumers instead of exclusively going out searching for new leads. There are several quick wins to capitalise on this trend:
The merging of digital and human is allowing companies to deliver the best of both worlds in customer service. Humanising a brand to give customers a friendly, personalised experience with video calls and live chat paired with the speed of chatbots and voice assistants. Conversational marketing is on the rise for a reason – it shortens the sales cycle, and improves the marketing funnel whilst keeping up to the growing expectations of quick response times.
SEO consistency continues to play an important role in marketing success into 2022 – with a few small changes:
2022 is thought to be the most important year for data and privacy yet.
With the depreciation of third-party cookies set for 2023, new privacy regulations in iOS updates – companies must introduce new tactics into their marketing strategies. Here are a few of the main solutions:
Having accurate, trustworthy data from people that have an interest in your brand and products will play a big role in creating more personalised, tailored campaigns that are a success.
The rising popularity of alternative media formats makes them a must-have for 2022 marketing strategies. The two to focus on this year seem to be:
If you haven’t already, think about your business goals for 2022 – what do you want to achieve by the end of the year?
We can help you to understand these global marketing trends and how marketing automation such as Marketo can help, so you can focus on driving your company forward.
Together we can strategise and plan in ways that mean your efforts are focused and produce tangible results. So, what is your next step?