Category: Marketo Implementation

Migrating your Marketo activity history and historic results

When it comes to migrating Marketo activity history even Marketo’s documentation will start with a big fat no no! But what if we told you it’s possible…

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Why you shouldn’t DIY your Marketo migration

Unless you’re starting again you shouldn’t try to DIY your Marketo to Marketo migration. Having led multiple migrations I can promise you there is ALWAYS a surprise.

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What Marketo challenges are users tackling in 2024?

What Marketo challenges are users tackling in 2024? We sent out a survey to the community, and share the answers in this blog.

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Marketo lead scoring: it’s time for a rethink

Lead scoring is a popular way for marketing and sales teams to figure out which of their potential customers are more likely to convert into buyers. In simple terms… the higher the lead score, the more likely they are...

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New Marketo Engage Updates: Dynamic Chat and Interactive Webinars

What we know so far about Interactive Webinars and Dynamic Chat: updates and new features coming to Marketo Engage.

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Introducing Marketo’s New Feature: Engagement Map

Marketo's Engagement Map is a brand new way to build and visualise your smart campaigns. What is it and what does it mean for you?

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Engagement programs 101: Troubleshooting Marketo engagement campaigns

Here are the questions we always get about Marketo engagement programs, and answers from our expert team of consultants!

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Engagement programs 101: Overcoming the challenges of Marketo engagement programs

Marketo engagement programs offer powerful automation, but also present challenges. Here we look at how to overcome them.

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Engagement programs 101: How to create engagement programs in Marketo engage

Here’s how to create an automated Marketo engagement program for optimum segmentation and personalisation.

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Engagement programs 101: The benefits of Marketo engagement programs

Powerful automation, personalisation and productivity are the three main benefits of utilising Marketo engagement programs.

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