Your guide to launching Predictive Content in Marketo Engage
What is predictive content in Marketo Engage, and how can you make the most of it?
Read MoreCategory: Personalisation
How to use Marketo to drive your personalisation strategy
Using personalisation in your marketing campaigns is a great way to improve engagement and conversion. Customers have grown tired of mass marketing messages that are too generic and irrelevant. In fact, 72% of consumers delete emails that are not...
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How to enhance personalisation with Marketo Custom Objects
Marketo Engage has the ability for you to create your own custom objects; a set of custom records that allow you to store additional data that can relate to either a company, a lead of another custom object. They...
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The Five Pillars of Inbound Marketing
Inbound marketing is an online marketing strategy that attracts customers to your products or services using relevant, value-added content and interactions. In inbound marketing, customers engage with businesses who address an existing problem, need, or desire. Instead of drawing...
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Is your business delivering a personalised customer experience?
Did you know that… Reading through the stats above it becomes clear that in today’s market, a relevant, targeted content strategy is essential to every successful business. Sending a generic message to mass audiences has become a thing of...
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Marketing Automation — It’s All About Customer Experience
You may already know how marketing automation can benefit you as a marketing professional. A marketing automation platform collates data, brings together and optimises omnichannel campaign interactions into one database, and provides invaluable analytics to help you gauge your...
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