Marketers need to be creating content with powerful imagery or videos and a CTA that resonates with the audience, especially in a fast-moving, competitive online environment
That’s where A/B testing comes in – or ‘Champion Challenger’ as it’s called in the Marketo world.
In short, A/B testing is a tried and tested method based on data that allows you to compare two versions of something to determine which one is performing better. It can be used to evaluate everything – right from website design to headline titles and even font type.
Here are three of our go-to A/B test examples to boost your marketing performance on Marketo Engage – as in our training program.
With nearly 800 billion emails being sent every day – inbox competition is real.
Changing something simple such as the subject line, call to action button or length of the email, can improve open rates, click-throughs or conversions.
Landing pages are often the first impression of a company after clicking through on a link and well, first impressions count.
Altering the layout, text length or CTA can make a big difference on the onward journey the customer decides to take.
You may also choose to A/B test the different program types against each other i.e. a live event versus an on-demand event, to see what gets the most traction with your audience.
Remember – the online world moves fast.
Don’t get too hung up on results – if something didn’t work so well, revert to the previous version or try something new next time. Try to make A/B testing a regular part of your marketing strategy to continue an improved performance level.