Read our marketing technology insights

email received illustration
3 MIN read

How can I find and fix what’s happening to my emails?

Email deliverability can have big implications for your business, over and above the missed opportunities to target your current and potential customers.

James T Fletcher

1/3/2018

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send emails illustration
3 MIN read

Why aren’t my emails getting delivered?

Email deliverability may not be the most talked about subject in digital marketing, but it’s a lot more important than you think.

James T Fletcher

20/2/2018

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close up on two women looking at the laptop's screen in an office
2 MIN read

Why a product expert just won’t do

Nothing beats vendor support right? Well, yes... if the product isn’t working. However, 9 out of 10 times we see issues which are...

James T Fletcher

8/2/2018

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Marketo Marketing Calendart
2 MIN read

Ditch that spreadsheet, it’s time to automate your marketing calendar

Marketing Calendars are the Bane of our existence, the painful disconnected spreadsheet that no one ever really looks like until their boss...

James T Fletcher

23/1/2018

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putting people in a group illustration
2 MIN read

Enhance your digital ads with Marketo ad bridge

Marketo’s powerful lead management technology can be utilised to dynamically serve audiences to your social advertising channels by utilising the Ad Bridge...

Adam Kemlo

11/12/2017

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mobile on a table and social icons coming out of it illustration
3 MIN read

Integrate and optimise social media with Marketo

Marketo is the Marketing Automation Platform (MAP) of choice for many experts, not only due to its extensive functionality, but it’s connect-ability...

James T Fletcher

6/12/2017

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Using LinkedIn Lead Gen Forms in Marketo
1 MIN read

Using LinkedIn Lead Gen Forms in Marketo

Historically, running advertising campaigns on social platforms such as LinkedIn, Facebook, Twitter have been siloed and reliant on manual intervention to ensure...

James T Fletcher

2/8/2017

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deck on a sea coast
1 MIN read

Marketing Automation and Campaign Holiday Cover

It's that time of the year when everyone rushes off to the beach to catch some much needed rays of sun -...

James T Fletcher

13/7/2017

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dynamic content for multi-language campaigns
4 MIN read

Using dynamic content for multi-language campaigns

Dynamic Content is HTML content on your website, landing pages or emails that changes based on the viewer's criteria. Often enough, the...

Adam Kemlo

26/4/2017

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ustom HTML email templates
2 MIN read

Building custom HTML email templates

Marketing should be an essential element of any business model and it's no different when it comes to online. Popular methods of...

Adam Kemlo

10/4/2017

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GDPR EU
4 MIN read

The new European General Data Protection Regulation (GDPR)

The new GDPR for most of us will be best practice, actually enforced. However there are some changes to take not on...

Adam Kemlo

31/3/2017

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close up on hands checking social media likes, comments and followers
3 MIN read

Increasing Your Fans and Followers on Social

Before you go shouting: “I’m on social” think about why someone would follow you on social? What value will you give that...

James T Fletcher

24/3/2017

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