What is a marketing technology stack? Marketing automation is rising, along with many seemingly necessary tools to choose from. It’s easy to feel overwhelmed, especially when resources are limited. You need a plan – that’s where a comprehensive but...
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Marketo and Salesforce CRM are a common pair. Aligning the two can create an extremely powerful CRM and marketing automation platform, allowing your marketing team to reach audiences with targeted messaging with a lot less effort. The two systems...
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Why is social still considered the unproven channel For all too many companies when it comes to social media marketing it’s still the unproven channel, but with 44% of us worldwide spending more time on social media (e.g Facebook,...
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As part of Adobe Marketo Engage’s 5th June 2020 Release we’ve seen the launch of one of the most exciting advancements to Marketo Engage in quite some time. The release of Predictive Audiences into Marketo Engage is Adobe’s first...
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More and more of us are incorporating social media into our marketing strategies and promoting our brands and our companies on LinkedIn, Facebook, and Twitter (among others) – find out how to get more from your social media strategy...
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“Marketo launches a new delivery channel for Microsoft Outlook ESP.” Marketo announced some big news during their Q3 platform release. Drumroll, please… The launch of a new delivery channel that focuses solely on those who use Microsoft Outlook as...
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Marketo’s powerful lead management technology can be utilised to dynamically serve audiences to your social advertising channels by utilising the Ad Bridge functionality. The capabilities include...
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Marketo is the Marketing Automation Platform (MAP) of choice for many experts, not only due to its extensive functionality, but it’s connect-ability to other applications. When it comes to Social Media (SoMe), connecting the dots...
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