Optimise your Marketo capabilities with a marketing technology stack

Marketing technology stack
Alba Clerigues
Marketing Automation Consultant


What is a marketing technology stack?

Marketing automation is rising, along with many seemingly necessary tools to choose from. It’s easy to feel overwhelmed, especially when resources are limited.

You need a plan – that’s where a comprehensive but concise system of software programs, your marketing technology stack or MarTech stack, comes in.

Wherever you are in the marketing automation maturation process, your marketing stack can have a big impact and should not be underestimated.

What should be included in your MarTech stack?

There is no one-size-fits-all when it comes to marketing technology stacks. Your business needs are unique. You need a marketing automation ecosystem that helps you work towards your unique business goals more productively and efficiently – essentially shaping the effectiveness of your marketing operations.

Generally speaking, technology stacks in the marketing operations department include tools that could facilitate and automate customer management and experience, sales enablement, content management, advertising, events, e-commerce, social media marketing, data management and many more.

For more support on building your marketing tech stack, download our free ebook.

Making the right Marketo connections

Integrating marketing tools into your Marketo instance can greatly impact marketing capabilities, especially regarding automation. However, Marketo has over 550 integration partners to help you work more effectively with the platform, making it hard to decide what your company needs and resources can manage.

Our experts can work with you to decipher what you need and how to use MarTech integrations to solve your specific challenges and mature marketing automation in a scalable way.

Book a call with us to find out which tools you could introduce to maximise the impact of your marketing through optimised integrations and automation.