Whilst much of the functionality ‘out of the box’ provides landing pages and web pages with trackable social elements, there is also a very under-utilised feature within Marketo known as ‘Ad Bridge’. Essentially, this is a connector to a number of social and digital advertising channels utilising cookies which have been collected from Anonymous and Known visitors.
Marketo’s powerful lead management technology can be utilised to dynamically serve audiences to your social advertising channels by utilising the Ad Bridge functionality. The capabilities include:
Three main social advertising channels and their capabilities.
One of the most common use cases of Ad Bridge is tailoring existing digital advertising channels to drive higher conversion rates based on relevancy. The following use case example shows how a visitor comes to the website, and later leaves but whilst they’re using the web elsewhere we can serve the visitor relevant ads to their data points held within the database.
Once the data has reached Marketo, the dynamic lists will then update on your social channels allowing clients to see adverts relevant to them.
And that’s the quick and dirty view of Digital Advertising through Marketo, folks!
If you’d like to find out a little bit more of what we can do for you to get the most out of your Marketo then get in touch.