The frustrating part is that a Marketing Calendar can be a very powerful tool for marketing to align with sales (and other departments too! Why are we always so mean to sales? :))
Now we’re a fan of building lifecycle marketing campaigns which target our prospects at different stages of our lifecycle – everything from a known visitor through to a paying and loyal customer. So using a marketing calendar can be a bit different in this use case.
If you’re running nurture campaigns (or in Marketo terminology Engagement Programs) the benefit of using a calendar is you will be able to see the recurrences of your campaigns, so if you’re sending every week, every six weeks or every six months you’ll see those campaigns flagged up.
Now you may know we’re fans of Marketo – and we specialise in helping people build maturity within their implementations. Well, Marketo has this wonderful function available in some subscriptions or as an add-on whereby you can ‘automate’ your marketing calendar function. Unlike Google calendar, Marketo’s marketing calendar basically does all the hard work for you!!!
It’s the industry’s first marketing calendar to fuse campaign planning and execution, helping global marketing teams coordinate better, move faster, and get better results than ever before.
Need some help getting yours set up? Contact Us