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MarTech Strategy & AI
Transform your marketing strategy for agentic AI automation.
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Unify data to connect marketing to revenue outcomes.
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Optimize Marketo for better campaign performance & deliverability.
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Buying Group Marketing
Orchestrate complex B2B account journeys with personalization at scale.
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Streamline marketing execution with a marketing system of record.
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Upskill your team to maximize marketing and platform ROI.
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Marketo Engage
Marketing automation for lead management, and campaign orchestration.
AJO B2B Edition
Personalized account orchestration at scale with real-time data.
Real-Time CDP B2B Edition
Unify customer data from all sources for a single, actionable view.
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Workfront
Streamline work management, project delivery, & content collaboration.
Target
Personalize customer experiences & optimize content through A/B testing.
CJA B2B Edition
Analyze cross-channel customer behavior for journey optimization.
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Data Hygiene & Deduplication
Clean your Marketo database of duplicates and outdated records.
Data Bridge
Automate secure, bi-directional data flows.
AI Lead Follow Up
Use AI to send smart, personalized emails using Marketo data.
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Send Time Personalization
Send smart, personalized emails using Marketo data.
AI Engagement Summary
Turn Marketo engagement data into real-time sales intelligence
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Latest Insights
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Read Our Marketing Technology Insights
JTF at Adobe Summit London 2026
07/07/2026 8:30am - 7:00pm
JTF will be at Adobe Summit 2026. Connect with our team to explore how to improve marketing operations, enhance personalization, and get...
Meet JTF about JTF at Adobe Summit London 2026
Email marketing best practices
Landing in the spam folder doesn't just reduce visibility - it stalls pipeline velocity and masks your true campaign performance. Discover how...
Download now about Email marketing best practices
Five high-impact journeys to build in Adobe Journey Optimizer B2B Edition
The B2B lead-based model is dead. Discover how Adobe Journey Optimizer (AJO) B2B Edition allows organizations to shift from individual lead nurturing...
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Live demo: agentic AI workflow in action
24/06/2026 4:00pm - 5:00pm
JTF is rebuilding its own webinar campaign workflow using governed AI - reducing 15 hours of manual ops work to under 2
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How AI turns marketing engagement into sales conversations
Marketing captures massive amounts of engagement data, but sales often lacks the context to follow up effectively, creating a massive MQL to...
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How to Build a True Culture of Experimentation
Most marketing teams are stuck in "maintenance mode," afraid to disrupt what is already working. To build a true culture of experimentation,...
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AJO B2B Prime: Your steps towards AI orchestration and MarTech consolidation
Adobe Summit 2026 introduced AJO B2B Prime, a standalone version of Adobe Journey Optimizer that connects directly to Marketo Engage. Learn how...
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Agentic AI Checklist
A practical checklist to assess whether your Marketo instance is ready for agentic workflows. Review your data, processes, and revenue reporting across...
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The Road from Adobe Summit: Choosing Your Path to Revenue Acceleration
Adobe Summit 2026 confirmed it: Marketo and AJO B2B are better together. Explore how Agentic AI is transforming MOps from campaign builders...
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Marketo’s Next Chapter
Is the "rules-and-flow" era of marketing automation coming to an end? At Adobe Summit 2026, the roadmap for Marketo Engage shifted toward...
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Why Your B2B Strategy Demands More Than The Current SAP Marketing Cloud Roadmap
With SAP Marketing Cloud reaching end-of-life, B2B leaders face a critical choice: adapt to a B2C-centric "Engagement Cloud" or migrate to a...
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Stop Auditing the Platform: Why MarTech ROI is a Capability Problem
Most MarTech ROI problems aren't caused by your platform - they're caused by broken workflows, poor data, and skill gaps. Learn how...
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Critical Marketo Engage Maintenance on May 16 2026
Adobe has announced a critical system maintenance for Marketo Engage San Jose data center instances on May 16, 2026. This two-hour total...
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Clean Data Proven ROI
27/05/2026 4:00pm - 4:30pm
Stop paying the 'MarTech Tax.' Join JTF for a technical deep-dive into solving data redundancy in Adobe Marketo Engage.
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The Evolution of Marketo’s Email Designer
Adobe Marketo’s New Email Designer is more than a facelift - it’s a shift toward marketing democratisation. From mastering Brand Themes and...
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Case Study: How Data Center Dynamics achieved major cost savings and streamlined MarTech
Learn how Data Centre Dynamics consolidated four legacy marketing platforms into a single Salesforce and Marketo ecosystem — reducing costs, streamlining campaign...
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The 3-Step Loop to Connect B2B Marketing Directly to Revenue
Most B2B marketing teams fail to prove revenue impact because they over-invest in orchestration before fixing their data. In this article, Andy...
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The Connected Stack: Architecting Future-Proof B2B Journey Orchestration
B2B marketing is stalling because traditional lead-centric funnels can't handle the complexity of 6–13 stakeholders. Discover how a "Connected Stack" approach fixes...
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Real-Time CDP B2B Edition: Build Your Single Source of Truth
Senior B2B marketers have been promised a single customer view for years, yet CRMs and data warehouses continue to deliver fragmented snapshots...
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JTF at Adobe Summit 2026
19/04/2026 9:00am - 22/04/2026 5:00pm
JTF will be at Adobe Summit 2026. Connect with our team to explore how to improve marketing operations, enhance personalization, and get...
Watch now about JTF at Adobe Summit 2026
Unlocking the Adobe Admin Console
The shift to Adobe IMS has left many Marketo users in a "fog." This guide demystifies the Adobe Admin Console hierarchy, from...
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Unlocking the Adobe B2B Powerhouse
Is Adobe's B2B consolidation finally here? Explore why Marketo remains the enterprise engine, how AI is reshaping the roadmap, and why moving...
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Orchestrating B2B Buying Group Journeys: Why the “Lead” Is Dead
B2B revenue no longer comes from isolated leads. It comes from orchestrating influence across the entire buying group. This blog explores why...
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Why technology projects succeed or stall in year one
This article breaks down why year one is critical for adoption, capability building, and ROI — and why training is a value...
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Adobe Roadmap Update & Strategy Session: What’s New and What’s Next
05/05/2026 4:00pm - 4:30pm
Get the latest insights from Adobe Summit and understand how Adobe’s evolving roadmap will shape your marketing strategy in 2026 and beyond.
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The Hidden Constraint on MarTech ROI
15/04/2026 4:00pm - 4:30pm
Your MarTech ROI problem might not be a technology issue - it's a capability constraint . While most organizations look to their...
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The SAP-to-Marketo Masterclass
09/04/2026 4:00pm - 4:30pm
Discover the blueprint for migrating from SAP Marketing Cloud to Adobe Marketo Engage. Join JTF experts to learn how to avoid common...
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SAP Engagement Cloud: What the Emarsys Rebrand Means
SAP’s Engagement Cloud rebrand isn’t a retreat from marketing - it’s a strategic refocus on engagement and commerce alignment.
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How to Present Marketing Performance to Leadership
01/04/2026 4:00pm - 4:30pm
A fast‑paced session for B2B marketing leaders who want to elevate their reporting, speak the language of the C‑Suite, and use the...
Watch now about How to Present Marketing Performance to Leadership
5 Marketo Features Your Team Should Start Using Today
This guide breaks down five powerful Marketo features that unlock better personalization, cleaner data, smarter automation, and clearer insight.
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Workfront: Strategic Ops in Action
17/03/2026 4:00pm - 4:30pm
Discover how Adobe Workfront becomes the operational layer behind the JTF Revenue Acceleration Loop.
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When global Marketo forms quietly kill campaign reporting
Marketing teams hit a wall when spreadsheets, email threads, and ad‑hoc tools can’t keep up. This blog explores why Adobe Workfront becomes...
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Ditch the Spreadsheets: Why Adobe Workfront Becomes the Marketing System of Record for Growing Teams
Marketing teams hit a wall when spreadsheets, email threads, and ad‑hoc tools can’t keep up. This blog explores why Adobe Workfront becomes...
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The First Gifts Marketo Has in Store for the New Year
The Marketo Engage January Release Notes deliver meaningful improvements across email creation, webinar engagement, and platform governance - helping teams work more...
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What You Need to Have Ready for AJO B2B
03/03/2026 4:00pm - 4:30pm
A practical session that walks you through the essential data, processes, and operational foundations you need in place before adopting Adobe Journey...
Watch now about What You Need to Have Ready for AJO B2B
Why Data Hygiene Is Your Most Strategic Marketing Investment
Data hygiene isn’t a back‑office task — it’s a strategic lever that cuts waste, sharpens targeting, and restores confidence in your reporting.
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JTF Appoints Award-Winning Adobe Champion to C-Suite to Drive Next-Gen Marketing Technology Transformation
JTF has appointed Adobe Champion Andy Mullings as Chief Customer Officer, strengthening its leadership and accelerating enterprise marketing transformation through the Revenue...
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How to Cut Costs in Marketo: Cleanup Strategies That Work
17/02/2026 4:00pm - 4:30pm
How smart Marketo cleanup and consolidation can cut costs, boost performance
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New Year, New Start With a Predictable Revenue Engine
Struggling to answer the question “How much revenue will marketing deliver this year?” It’s likely your operating model, not your effort.
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From Spreadsheets to Control: How Marketing Teams Plan, Prioritise, and Scale with Workfront
03/02/2026 4:00pm - 4:30pm
Discover how Workfront improves structure, visibility, and delivery. A practical intro for teams outgrowing generic project management tools.
Watch now about From Spreadsheets to Control: How Marketing Teams Plan, Prioritise, and Scale with Workfront
Marketo Excellence Package
Download the Marketo Excellence Package today to discover how JTF’s Adobe‑certified experts help you clean, optimise, and future‑proof your Marketo.
Download now about Marketo Excellence Package
Introducing the AI-Powered Campaign Builder for Marketo
20/01/2026 4:00pm - 4:45pm
Discover how JTF’s AI-powered campaign builder helps marketing teams create campaigns faster and with fewer errors. Join our live webinar to see how integration with Microsoft Teams streamlines workflows, boosts accuracy, and accelerates campaign execution in Marketo.
Watch now about Introducing the AI-Powered Campaign Builder for Marketo
The Importance of Data and Integration in B2B Martech
I recently attended the launch of the “Martech for 2026” report and one statistic stood out: When asked about the biggest challenge...
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How IMG Academy boosted email open rates by 213% using send time personalization
The challenge IMG Academy’s marketing team set out to increase core email KPIs as much as 14%. Despite having several high-performing campaigns,...
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Adobe to acquire Semrush
Adobe has just announced its acquisition of Semrush. This sends a clear signal to B2B marketing operations teams: visibility across search and...
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Case Study: Sumo Logic Streamlines Global Marketo Campaigns with JTF
The Challenge Sumo Logic’s global marketing operations team was juggling a complex Marketo Engage instance that had grown unwieldy over time. Manual...
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Marketo Channels & Tags: Theory and Setup Guide
Learn how Marketo Channels and Tags work, why they’re vital for campaign reporting and ROI tracking, and how to set them up...
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How Hootsuite reduced 90% of legacy Marketo programs
Hootsuite’s Adobe Marketo Engage instance had grown over ten years into a complex environment of legacy programs, fields, and data. JTF delivered...
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Beyond the silo: How Adobe RT-CDP builds the unified profile you actually need
Every B2B marketer knows the problem: your customer data lives everywhere. In your CRM, in your marketing automation platform (MAP), in analytics...
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An Introduction to AJO B2B Edition
25/11/2025 4:00pm - 4:45pm
Discover how Adobe Journey Optimizer B2B Edition helps B2B marketers orchestrate intelligent, omnichannel journeys that drive real pipeline impact.
Watch now about An Introduction to AJO B2B Edition
Eloqua vs Marketo: Which Marketing Automation Platform is Right for You?
The Bottom Line When comparing Eloqua vs Marketo, both platforms deliver enterprise-grade marketing automation. Eloqua is strong in traditional lead management and...
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Marketo Email Send Pre-flight Checklist
Avoid costly email mistakes with our Marketo Email Send Pre-flight Checklist.
Download now about Marketo Email Send Pre-flight Checklist
Sales tech failed to give the customer a good experience
06/11/2025 4:00pm - 4:30pm
Discover why traditional sales tools fall short and how JTF’s Revenue Acceleration Loop turns buyer signals into sales action.
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Eloqua vs Adobe: An Executive Guide for B2B Marketing Leaders
This executive guide breaks down the differences between Oracle Eloqua and Adobe Marketo Engage.
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Marketo Hack: Why you need a Data Dictionary
A data dictionary is a strategic asset for marketing operations teams using Marketo Engage. It documents every field in your instance –...
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JTF Welcomes World-Class Talent to Drive the Next Stage of Growth
We’re excited to share some major news: JTF is welcoming three exceptional leaders who will strengthen our global consulting practice and deepen...
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Avoid the pitfalls of Marketo & Microsoft Dynamics 365 integration
Integrating Marketo Engage with Microsoft Dynamics 365, a reliable enterprise CRM, can significantly benefit B2B organizations, creating a seamless flow of data...
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Workfront vs Asana vs Monday: Which Platform Fits Marketing Operations Best?
Marketing operations leaders today are under intense pressure to deliver more campaigns, across more channels, with fewer resources. The choice of work...
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Marketo Salesforce Integration: How to Drive Revenue Alignment
For many B2B organisations, the Marketo Salesforce integration is both essential and frustrating. Done well, it fuels sales and marketing alignment, improves...
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From Form Fills to Conversations: Rethinking Engagement with Marketo Dynamic Chat
Why static forms are slowing you down—and how real-time chat can speed things up. Are your traditional lead forms holding back your...
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Navigating AI Cuts in Marketing: How to Do More with Less
Learn how to respond to AI-driven budget cuts by unlocking hidden efficiencies in Marketo.
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Generative AI for Interactive Webinars in Marketo Engage: Smarter Content, Less Effort
Unlock More Value from Every Webinar with AI-Powered Chapters, Summaries, and Content Repurposing You’ve run an Interactive Webinar in Marketo Engage and...
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Marketo Lead Scoring: Unlock ROI with Smarter Demand Gen
Marketo Lead Scoring That Actually Drives Revenue (Not Just Sales Handovers) Every lead looks promising until you realise not all convert—and not...
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Managed Marketo Services for B2B Growth
Managed Marketo: The Smarter Way to Scale B2B Marketing Automation For B2B marketing teams, Adobe Marketo Engage is a powerful platform—but power...
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Marketo Agency for B2B Growth
Why Your Business Needs a Marketo Agency: The Smart Way to Scale B2B Marketing In today’s fast-moving B2B landscape, marketing teams are...
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MarTech Strategy & AI for B2B Growth
MarTech Strategy Meets AI: How B2B Marketing Leaders Are Accelerating Growth MarTech stacks are bloated. AI is misunderstood. And marketing teams are...
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Marketo Data Extractor: Unlock Smarter B2B Marketing Insights
Marketo Data Extractor: The Hidden Power Move for Smarter B2B Marketing Ops If you’re still manually pulling lead and activity data from...
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Marketo Reporting for ROI-Driven Marketing
Marketo Reporting: How to Track What Matters and Prove ROI Marketing leaders are under increasing pressure to prove impact. Yet for many...
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Marketo Program Templates for Scalable Campaigns
Marketo Program Templates: The Secret to Scalable, Error-Free Campaigns Marketing operations teams are under constant pressure to launch campaigns faster, with fewer...
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Marketo Landing Page Templates for Scalable Campaigns
Marketo Landing Page Templates: Build Smarter, Convert Faster Landing pages are the unsung heroes of B2B demand generation. They’re where interest turns...
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Marketo GDPR Compliance & Preference Centre Strategy
Marketo GDPR Compliance: How to Build a Smarter Preference Centre Strategy GDPR isn’t just a legal hurdle—it’s a strategic opportunity for B2B...
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Marketo Email Templates That Save Time and Drive Impact
Stop Wasting Time—Build Smarter with Marketo Email Templates Email is still the backbone of B2B marketing—but building emails in Marketo can be...
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Unlock ROI with a Marketo Audit & Expert Insights
Most marketers use just a fraction of Marketo‘s full capability. Are you one of them? Find out with a Marketo audit. If...
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Marketo CRM Integration: Proven B2B Strategies
Marketo CRM Integration That Actually Works. Fix Your Sync, Fuel Your Pipeline. Integrating your marketing automation system with CRM should be a...
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Marketo Migration: Avoid Risk, Maximise ROI
Marketo Migration Without the Mayhem: How to Move Fast, Keep Data, and Accelerate Revenue Migrating your marketing automation platform can feel like...
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Marketo Lead Nurturing That Drives Real Pipeline — Not Just Opens
Struggling to convert engaged leads into pipeline? Marketo Engage has the tools you need, but most nurture campaigns fall flat — built...
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Are you really going to move away from Adobe Marketo Engage?
Switching from Adobe Marketo Engage to another marketing automation platform may seem tempting, but have you fully considered the risks? Migration isn’t...
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Marketo Implementation Partner: Your Guide to Doing It Right the First Time
Marketo is a powerful platform — but only if it’s implemented correctly. The real risk isn’t the tool, it’s the failure to...
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Marketo vs. Salesforce
The bottom line Marketo (Adobe Marketo Engage) is generally better for B2B companies with complex lead nurturing and account-based marketing needs, offering...
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Introducing the Revenue Acceleration Loop
Why it’s time to rethink B2B growth For years, B2B marketing teams have been told to “do more.” More campaigns. More channels....
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Unlock the full value of Marketo Engage Interactive Webinars
Say goodbye to disconnected webinar platforms and hello to a seamless, data-driven experience with Marketo Engage Interactive Webinars.
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Boost your Marketo Campaign Performance, Email Deliverability, and Outsmart the Competition
Join JTF and our partner Oktopost for an expert-led session packed with practical hacks, email deliverability and best practices.
Watch now about Boost your Marketo Campaign Performance, Email Deliverability, and Outsmart the Competition
Marketo Engage Webinars: Hacks for Boosting Engagement & Pipeline
Learn how to get more from Adobe Marketo Engage Interactive Webinars with this practical guide. Packed with expert tips, setup hacks, and conversion strategies, it’s ideal for marketing ops teams looking to optimise webinar performance and drive pipeline. Includes insights on access, layouts, registration, engagement, and reporting.
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JTF appoints Arjen Segers as Chief Strategy Officer
We’re delighted to welcome Arjen Segers to JTF Marketing as our new Chief Strategy Officer, further strengthening our leadership team as we...
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Why Marketing Qualified Buying Groups are the future of B2B Marketing
TL;DR: If your B2B marketing team is still focused on individual MQLs, it’s time to rethink. Marketing Qualified Buying Groups (MQBGs) offer...
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Build High-Impact Campaigns with the New Marketo Email Designer
Adobe’s new Email Designer for Marketo delivers the flexibility, efficiency, and control that B2B marketing teams need to build high-performing campaigns at...
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The Revenue-Driven Marketing Leader
In this webinar, JTF unpacks how forward-thinking CMOs are leading this transformation—from evolving their role in the C-suite to navigating the shift from lead-based marketing to orchestrating buying group journeys through Adobe’s Advanced Journey Optimizer (AJO) B2B Edition.
Watch now about The Revenue-Driven Marketing Leader
Master AI Essentials in B2B Marketing: People, Process & Procurement
AI promises transformational benefits for B2B marketing, yet many teams struggle with adoption. Successfully integrating AI into your operations doesn’t just depend...
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Marketo Hacks for Campaign Performance
Get practical Marketo Engage tips to improve campaign performance. Fix data issues, boost engagement, and track ROI with confidence—no extra tools needed. Download the guide and start driving better results today.
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Improve lead quality with OpenAI in Marketo – no middleware needed!
Every marketer dreams of the perfect form fill with all the key data points populated and ready to hand over to sales...
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Is It Time to Kill the MQL? Or Is It Time to Redefine It?
The debate over the Marketing Qualified Lead (MQL) has reached a boiling point. Across the B2B landscape, the argument is not merely...
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Guide to unlocking the AI potential in B2B Marketing
Discover how B2B marketers can use AI to improve lead quality, personalise outreach, and drive real revenue results—without the guesswork. This guide breaks down practical use cases and key adoption strategies.
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How AI is reshaping B2B Marketing – and where to start
AI is dominating the conversation in marketing – but cutting through the buzz to find real business value isn’t easy. Many organisations...
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Adobe Summit 2025: The next generation of B2B marketing is here
Welcome to the B2B 3.0 era The way B2B organisations market and sell has changed. For good. Adobe’s latest innovations, unveiled at...
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AI in Action: Practical Solutions & Overcoming Adoption Challenges
Unlock AI’s Potential in B2B Marketing. AI is reshaping B2B marketing—but are you leveraging it effectively? Join our 45-minute executive webinar to explore practical AI solutions, overcome adoption challenges, and maximize ROI.
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JTF expands consultancy services with appointment of Charlie Oakham as Chief Marketing Technologist
London: 11th March 2025 Leading international marketing technology consultancy and Adobe Partner, JTF, has bolstered its senior management team with the latest...
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Marketo Hacks for Salesforce CRM Success
Struggling with Marketo-Salesforce sync issues, duplicate records, or slow data updates? That’s why we’ve put together Marketo Hacks for Salesforce CRM Success - a no-nonsense guide packed with practical solutions.
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Increase your email open rates by 3% with Personalized Send Times
Most email marketers schedule their campaigns based on sending at "optimal" times like noon or 6 PM. But what if your recipient...
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The hidden cost of duplicates in marketo engage
Marketo engage is a powerful platform, but poor data quality can cripple even the best marketing strategies. One of the biggest challenges?...
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We Are JTF
Exciting transformations are underway at JTF! We’ve evolved our approach to better support B2B marketers in navigating the ever-changing world of marketing...
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AI for Marketing Leaders: Strategies and Solutions with Adobe & JTF
Harnessing the power of personalization is the theme of the latest webinar in our series ‘AI for marketing leaders’ – with strategies and solutions from Adobe and JTF – and you’re invited. Our team of experts will reveal how to transform customer engagement strategies for 2025.
Watch now about AI for Marketing Leaders: Strategies and Solutions with Adobe & JTF
AI for Marketing Leaders: Where to start with AI adoption
Watch the first of our exclusive webinar series, “AI for Marketing Leaders: Strategies and Solutions with Adobe + JTF.” In our first event, “Where to Start with AI Adoption,” you'll learn how AI can transform your marketing in 2025 and beyond.
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Turn Data into Deals: How Marketo Sales Insight Empowers Sales Teams
Here are five reasons MSI should become an essential asset for your sales team, transforming lead handling and communication to empower smarter selling.
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Supercharge Your Sales Funnel with Marketo’s Revenue Lifecycle Model
Find out how Marketo's Revenue Lifecycle Modeller can give you full visibility into every stage of your sales funnel.
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JTF Marketing Achieves Adobe Silver Partner Status
We're excited to announce that JTF Marketing has officially been promoted to an Adobe Silver Solutions Partner!
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Marketo Hacks: Microsoft Dynamics 365 CRM
Download our guide to navigating your Dynamics 365 and Marketo integration. We cover the main pain points and hacks to improve your set-up.
Download now about Marketo Hacks: Microsoft Dynamics 365 CRM
Three ways to boost your email engagement in Marketo
Three easy ways to help you drive more ROI from your email marketing campaigns, hosted by Marketo Certified Architect James T Fletcher.
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3 Ways to boost your Marketo email engagement today
When it comes to email performance, a 0.25% increase can make the world of difference. Here are 3 ways you can boost...
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Getting nurturing right: Marketo success stories
Discover the power of lead nurturing – a way to build trust with your prospects and customers throughout their journey with your brand.
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Make lead scoring work for you in Marketo
Explore the elements needed to ensure your lead scoring is identifying leads that deliver the most valuable opportunities – so your sales team don’t miss them.
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Migrating your Marketo activity history and historic results
When it comes to migrating Marketo activity history even Marketo’s documentation will start with a big fat no no! But what if...
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Why you shouldn’t DIY your Marketo migration
Unless you’re starting again you shouldn’t try to DIY your Marketo to Marketo migration. Having led multiple migrations I can promise you...
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Migration Options from Adobe Marketo Engage
Download our guide to migration options from Marketo Engage to help you understand the options, limitations, and opportunities for a successful migration.
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The secret to more ROI: unengaged person records
There is a tonne of opportunity hidden inside your database in the form of unengaged person records. Read on to find out...
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Marketing data security in check: JTF Marketing achieves ISO 27001:2022
The JTF Marketing team has recently undergone rigorous Information Security Management assessment and team training for its Management System to become ISO...
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Strategies for effective sales enablement
From understanding intent signals to defining sales-ready leads, let’s improve your sales enablement together.
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Key Takeaways from AntiCon 2024: The Future of MarTech and AI
Attending AntiCon 2024 was an eye-opening experience, filled with insightful discussions on the future of MarTech and the growing role of AI.
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Sourcing and attribution in Marketo Engage
Master Marketo Engage with our on-demand webinar! Learn about report types, attribution models, and more. Register now for actionable insights.
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How to master email templates in Marketo
Learn best practices and see an example Marketo email template in action
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Navigating the Future of GDPR Compliance for B2B Marketers: What You Need to Know About the Proposed Changes
There are some important GDPR changes on the horizon that could impact how you use tools like Marketo Engage.
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Step-by-step checklist for Marketo migration
Download our Marketo migration checklist for a seamless transition. From scoping to going live, ensure efficiency with our step-by-step guide.
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The B2B Marketing Adobe Summit Roundup
What a week at Adobe Summit 2024! I heard someone say 10,000 people had rocked up to The Venetian Resort Las Vegas...
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Live from Adobe Summit: The future of B2B marketing is buying groups
Just announced at #AdobeSummit 2024 is the launch of a brand new B2B product Adobe Journey Optimizer (AJO) B2B Edition. Read on...
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Integrations and Webhooks in Marketo Demystified
Empowered automation with integrations and webhooks
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Building and Maintaining Effective Engagement Programs in Marketo Engage
Find out how to optimise your Marketo engagement programs for maximum ROI
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Enhance your sales funnel with revenue models in Marketo
Build in better visibility over your sales funnel
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Your guide to launching Predictive Content in Marketo Engage
What is predictive content in Marketo Engage, and how can you make the most of it?
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Getting nurturing right: a Marketo success story
In today's digital landscape, buyers are connecting with brands across diverse channels and media.
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Are you ready for Google & Yahoo’s new email authentication requirements?
What changes are coming to Google and Yahoo's email authentication policies, and how can you prepare for them?
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5 Marketo Sales Insight use cases to improve your sales and marketing alignment
Learn how to use Marketo Sales Insight to improve alignment between your sales and marketing teams.
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What Marketo challenges are users tackling in 2024?
What Marketo challenges are users tackling in 2024? We sent out a survey to the community, and share the answers in this...
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Dynamic Chat in Marketo: Quick Start Guide
This guide will help you to set up your very first dialogue in Dynamic Chat in Marketo. Bring your Dynamic Chat ambitions to life!
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What’s best practice when using GIFs in Marketo email?
Recently, we’ve been noticing more clients asking about best practices for using GIFs in Marketo emails. Here are our best practices!
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What are global assets in Marketo and when should you use them?
Global vs local assets in Marketo: what are they, when should you use them, and how do you get started? This blog...
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Go beyond email with predictive content in Marketo Engage
Content intelligence is one of the most talked-about topics for 2024, but many wonder how to effectively harness predictive content within their Marketo Engage instance. We're here to guide you through it!
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Marketo Dedupe: Always-On Data Hygiene for Revenue Growth
If you’ve ever tried to dedupe Marketo manually, you’ll know it’s slow, error-prone, and never-ending. On average, 25% of Marketo Engage records...
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What have your peers in the Marketo Engage world been reading in 2023?
Gain valuable insights and stay ahead in the Marketo Engage world by exploring the top themes and resources of 2023.
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Marketo email templates: the ultimate timesaver
Want to save time in Marketo Engage? Our tip – use Marketo email templates. Emailing your content from Marketo is a must...
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Achieving Marketing Operations Excellence: 6 Insights from MOpsApalooza 2023
Andrea Arevalo shares her insights from MOpsApalooza 2023 - read to find out what we're most excited about!
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10 email best practices for Marketo Engage
There is one common goal for email marketing: to send great campaigns that generate great results. Follow these email marketing best practices...
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Unlocking the Full Potential of Marketo Engage: Key Insights from 96 Audits
We analyse the data from 96 Marketo Engage audits conducted by our team of expert Marketo consultants, and share the results.
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Naming Conventions in Marketo: A Best Practice Guide
Name campaigns and assets well in Marketo Engage to ensure clarity, efficiency, scalability, and collaboration. Check out our naming conventions guide for tips on best practices.
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Marketo Engage vs Microsoft Dynamics 365: Which is right for you?
We compare the marketing automation capabilities of Marketo Engage vs Microsoft Dynamics 365, to help you choose the best solution.
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How to use Tags and Channels within Marketo
When building a program within Marketo, you have the option to break down the types of programmes by using Tags or Channels....
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Marketo lead scoring: it’s time for a rethink
Lead scoring is a popular way for marketing and sales teams to figure out which of their potential customers are more likely...
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A fresh start: How to clean up your Marketo instance
A tidy Marketo instance is essential for empowering your team to get more from Marketo. Join us to get started!
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New Marketo Engage Updates: Dynamic Chat and Interactive Webinars
What we know so far about Interactive Webinars and Dynamic Chat: updates and new features coming to Marketo Engage.
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Introducing Marketo’s New Feature: Engagement Map
Marketo's Engagement Map is a brand new way to build and visualise your smart campaigns. What is it and what does it...
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Overcome the 10 most common issues in Marketo Engage instances
In this webinar we discuss the most common challenges we see when carrying out Marketo Engage audits, and how to overcome them.
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Managing your Marketo Engage database hygiene
Discover how to improve the quality of your data in Marketo and the positive impact this will have on your campaigns.
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Dedicated or Shared IP in Marketo: Unveiling the Pros and Cons
When it comes to email marketing with Marketo, one crucial decision you need to make is whether to use a dedicated IP...
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Using Marketo Sales Insight to maximise intelligence and convert sales
In this webinar we look at the capabilities of Marketo Sales Insight and how they can be applies to help sales convert.
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A definitive guide to lead scoring in Marketo
Lead scoring is always a hot topic, as marketing teams look to prioritise their most promising leads and push prospects along the sales cycle to conversion.
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How to succeed at syncing Marketo programs with Salesforce campaigns
Marketo and Salesforce CRM syncs are always a hot topic! And as consultants, we often hear from Marketo users who want to...
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Utilising Marketo to convert more (good quality) leads
If you're looking to hand over more quality leads to your sales team, then this webinar is for you. Get ideas on how to generate quality leads and boost conversion by optimising Marketo features.
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How to exceed with Marketo engagement programs
Discover how to get the most from Marketo engagement programs to nurture leads through the customer journey and boost conversion.
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How to use Marketo to drive your personalisation strategy
Using personalisation in your marketing campaigns is a great way to improve engagement and conversion. Customers have grown tired of mass marketing...
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Do More With Less: Data-Driven Optimisation for Marketo
Revolutionise your Marketo strategy and make smarter decisions by leveraging the data that's already available to you!
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Engagement programs 101: Troubleshooting Marketo engagement campaigns
Here are the questions we always get about Marketo engagement programs, and answers from our expert team of consultants!
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Engagement programs 101: Overcoming the challenges of Marketo engagement programs
Marketo engagement programs offer powerful automation, but also present challenges. Here we look at how to overcome them.
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Engagement programs 101: How to create engagement programs in Marketo engage
Here’s how to create an automated Marketo engagement program for optimum segmentation and personalisation.
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Engagement programs 101: The benefits of Marketo engagement programs
Powerful automation, personalisation and productivity are the three main benefits of utilising Marketo engagement programs.
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Why Marketo users can’t ignore AdBridge any longer
If you're looking to run omni-channel marketing campaigns to your Marketo database and overcome the challenges of third party cookies - AdBridge cannot be ignored!
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Everything you need to know about Marketo Engage forms
Here's how to use Marketo forms to maximise the data you collect on your leads, whilst making it simple for them to...
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Maximising your Marketo and Salesforce integration
Marketo and Salesforce make a powerful combination. But to get maximum benefit from both systems you need to be sure they work in harmony with one another.
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Kickstart your Marketo clean-up: data hygiene best practice tips
You don’t have to wait until Spring comes around to assess the quality of your data in Marketo! Brush up on your...
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Building a first-class personalization strategy with Marketo
Personalization is a buzz word right now. And rightly so, as it's a great way to optimize campaign performance. In our upcoming webinar we look at how you can utilize Marketo to build a personalization strategy and elevate your campaigns to the next level.
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Demonstrating Campaign ROI with Marketo Reporting
Whether you're a Marketing Director or Campaign Exec, our upcoming webinar will help you measure the success of your Marketo campaigns like a pro!
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Top five digital marketing trends you shouldn’t ignore in 2023
As we storm into 2023, marketers face a multitude of new challenges, including a global economic slowdown (and possible recession), changing buyer...
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Eight ways to be smarter with Marketo Engage in 2023
Here’s eight ways you can be more efficient with how you use Marketo in 2023. 1. New year. And a fresh start...
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How to train your team on Marketo Engage
For any marketing team to be successful, ongoing training and development is critical. With marketing techniques and automation tools changing all the...
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5 best practice tips for effective Marketo landing pages
Using Marketo landing pages instead of standard web pages is a great way to create campaign-specific content and aid conversion. No matter...
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Ask the experts 2: Maximise Marketo
Join our Marketo consultants as they share their knowledge, tips and tricks on a variety of requested topics and answer your questions in an extended Q&A session
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5 Tips & tricks from Marketo experts that you haven’t thought of
Marketo, best-in-class marketing automation software, offers endless possibilities for marketers looking to improve their marketing practices and increase leads – but that...
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Ask the experts: Maximise Marketo
Do you have questions you'd like to answer about Marketo Engage?
Do you wish you had access to a Marketo expert - free of charge?
Well, Christmas has come early!
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4 key aspects of lead management in Marketo
Are your lead conversion rates in free fall?Not sure why you’re losing leads at different stages of their journey?The answer likely lies...
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Upskill your team in Marketo Engage
Are you finding it challenging to get the ROI you want from Marketo Engage? Struggling to maximise the platform's automation capabilities?
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Boost Sales With Marketo Engage
Marketo Engage and other marketing automation platforms often focus on boosting marketing performance; however, the work of Sales teams can be very...
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User Roles and Permission Matrix
This Matrix was created to guide Marketo users through the permission assignment process, creating the right balance between too little and too much authority on the platform.
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Marketo Lead Management handbook
The journey a lead takes can differ from business to business, however, generally speaking, it will include the four steps we are going to cover in this handbook.
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What are good quality leads and how to get them using Marketo
Great. Marketing seems to be doing what it’s meant to – growing awareness and bringing in new quality leads – but are...
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Marketo Deduplication made easy and (always-on!)
Duplicate contacts are a constant source of frustration for Marketo users. This webinar is the answer to all of your deduplication problems!
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Lead scoring in Marketo
This webinar will dive into different scoring techniques - exploring those that don't work and those that make all the difference to your lead management process and the overall success of your marketing campaigns.
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Building a marketing tech stack that works!
This ebook will help you to ask yourself the right questions and select the correct tools to build a marketing tech stack that will meet your objectives.
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Marketing automation support worth mentioning
From climbing 17 places in the Top UK B2B marcomms agencies list to being awarded ‘Best B2B Social Media Agency EMEA’, JTF...
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5 Data Hygiene “Must Haves” for Marketo Engage
This download of 5 Marketo data hygiene tactics will help you to achieve a clean, manageable set of data that finally gives you the results you want.
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Engagement Program Optimisation Checklist for Marketo Engage
Segmentation capabilities, communication balance, data protection and always-on content are just a few of the benefits of Engagement Programs.
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How to enhance personalisation with Marketo Custom Objects
Marketo Engage has the ability for you to create your own custom objects; a set of custom records that allow you to...
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Reporting Success Handbook for Marketo Engage
If reporting in Marketo Engage is not quite cutting it, our Reporting Success Handbook can help - laying out the foundational steps to reach success.
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Where is your company on the Marketo maturity curve?
Our favourite job in the world is helping our clients get the most out of Marketoand something we call ‘maturity’. Why maturity?...
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Marketo Lead Nurturing 101: Designing your nurture
In this series of five fortnightly 30-minute webinars we will explore ways that you can perfect your lead process using nurturing - from data quality and structure to engagement programs and reporting. We will be breaking it down into smaller, actionable steps so you can start experimenting with your team straight away, perfecting each step of the lead nurturing process as we go.
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Using heatmaps to boost Marketo email template performance
Email template optimisation in Marketo Engage continues to be one of the most common questions we get asked. Hence, we wanted to...
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5 reasons you should be using consultants for Marketo Engage Support
We love Marketo Engage, in fact, we love all parts of the Marketo platform - we chose to specialise in them after...
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Are you Marketo emails dark mode compatible?
Recently, a trend that seems it is here to stay has completely swept the tech world off its feet. It is called...
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How to enable Marketo Pre-Fill Forms on any web page
Learn how to enable Marketo form pre-fill on your website, improve user experience, and increase conversions. Works with embedded forms on any...
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Integrate and optimise social media with Marketo
Marketo is the Marketing Automation Platform (MAP) of choice for many experts, not only due to its extensive functionality, but it’s connect-ability...
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