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IBM Sells Off Watson Marketing Automation to Private VC
Has IBM given up the ghost on its marketing automation platform Watson? The jury’s still out. The Back Story IBM acquired marketing...
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Yes, Your Marketing Automation Can Drive ROI!
Marketing spending is on the rise – Forrester predicts that companies will be spending $25.1 billion annually by 2023. And it’s not...
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What’s New and Notable in Marketo – Spring 2019 Quarterly Release
What’s New and Notable in This Marketo Quarterly Release: Spring 2019 Marketo has released some exciting new features in the latest quarterly...
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JTF Marketing Wins B2B Marketing’s 2019 Martech Agency of the Year Award
B2B Marketing held the Martech industry’s only awards last night and… We won Martech Agency of the Year! Thrilled, honoured and grateful...
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Marketo Fundamentals Training | April 2019
Whether you are a beginner and looking for a Marketo training to help you run better campaigns or you have some experience...
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Marketing Attribution: What It Is, How It Works—And What It Can Do For You
Marketing attribution is a way of finding out which touch points your customers interact with before they make a purchase. Each interaction...
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The Three Key Benefits of Lead Nurturing
The digital age has brought with it a new kind of discerning, knowledge-hungry customer. Indeed, in a now-famous study by Google and...
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JTF Marketing shortlisted for two awards at B2B Marketing Martech Awards
The good news just keep rolling in! After our shortlisted nomination for ‘Agency of the Year’ at this year’s Chartered Institute of...
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Five Ways Marketing Automation Can Enhance Your Student Recruitment
Further and higher education institutions have always competed fiercely for prospective students. Nowadays, however, student recruitment isn’t limited to campus open days...
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Why Marketing Automation is Fundamental to GDPR Compliance
For years, businesses have utilised marketing automation to build valuable customer bases, create effective campaigns and measure return on investment but did...
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(The not so awaited) Marketing Automation Predictions for 2019
With 2019 well and truly underway and the swings and balances of the political and financial world how can we possibly think...
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JTF Marketing Shortlisted for CIM Marketing Excellence Awards
We’re delighted to announce that we’ve been made a finalist for ‘Agency of the Year’ at this year’s Chartered Institute of Marketing...
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