Read our marketing technology insights

4 MIN read

Three myths about do-it-yourself Marketo Engage training

We explore the reasons why businesses are choosing in-house training and the issues that can arise.

James T Fletcher

18/8/2022

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Marketo lead quality
4 MIN read

What are good quality leads and how to get them using Marketo

Great. Marketing seems to be doing what it’s meant to – growing awareness and bringing in new quality leads – but are...

Adam Kemlo

8/8/2022

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Marketing technology stack
2 MIN read

Optimise your Marketo capabilities with a marketing technology stack

What is a marketing technology stack? Marketing automation is rising, along with many seemingly necessary tools to choose from. It’s easy to...

Alba Clerigues

20/7/2022

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Marketing data security
1 MIN read

Marketing data security in check: JTF Marketing achieves ISO 27001:2013

The JTF Marketing team has recently undergone rigorous Information Security Management assessment and team training for its Management System to become ISO...

James T Fletcher

29/4/2022

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B2B marketing agency
2 MIN read

Marketing automation support worth mentioning

From climbing 17 places in the Top UK B2B marcomms agencies list to being awarded ‘Best B2B Social Media Agency EMEA’, JTF...

Adam Kemlo

29/4/2022

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Marketo Custom Objects
2 MIN read

How to enhance personalisation with Marketo Custom Objects

Marketo Engage has the ability for you to create your own custom objects; a set of custom records that allow you to...

Adam Kemlo

24/3/2022

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Marketing automation
3 MIN read

Where is your company on the Marketo maturity curve?

Our favourite job in the world is helping our clients get the most out of Marketoand something we call ‘maturity’. Why maturity?...

James T Fletcher

25/2/2022

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Marketing trends 2022
5 MIN read

5 achievable global marketing trends to help you meet business objectives

The world is changing, and so are the marketing strategies that companies need to stay ahead in a constantly evolving industry. To...

James T Fletcher

26/1/2022

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A laptop with the Adobe Marketo logo on its screen.
2 MIN read

Marketo January 2022 update: key takeaways

Features from Marketo’s first quarterly release of 2022 updates will be available from January 21, 2022. This short blog explores some of...

James T Fletcher

17/1/2022

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Marketo Engage
3 MIN read

Reviewing 2021 performance? Here is what you can extract from Marketo Engage

Let’s face it. Reporting is the #1 challenge for Marketing. So it’s no surprise that it’s a job that’s put off until...

Alba Clerigues

17/1/2022

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Marketing automation
4 MIN read

Just automate it: Taking the work out of your marketing activities in 2022

Have you already drawn out your budget for 2022 marketing activities? You might want to revisit it. Around 68% of CMOs increased...

Adam Kemlo

14/1/2022

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3 MIN read

5 ways to improve your Marketo Salesforce integration

Marketo and Salesforce CRM are a common pair.  Aligning the two can create an extremely powerful CRM and marketing automation platform, allowing...

James T Fletcher

7/12/2021

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