Our recent webinar covered our top 6 tips for making the most of Marketo Engage forms in your marketing. Within the webinar, our Q&A section had some detailed questions on in-depth form usage that we thought were helpful to add as a bite-size FAQ!
Unfortunately not. However, there are two ways in which you can validate emails. One is via a confirmation email that requires a click – we’re all familiar with these. Option two is an email verification tool integration, which will check email addresses on entry, or existing records in your database through a smart campaign.
This can be fixed with a small script that orders the fields. You might need a bit of developer input to resolve this one.
Forms can be styled either within the CSS of your website, or on the local CSS of the form in Marketo. We always recommend updating the CSS of the website to avoid any issues with new forms being rolled out!
We developed a script that can be used to identify known cookies. When deployed, we’ve found it ups our conversion rate for resource access due to making downloading or registering much easier for the audience. Just remember that that isn’t so useful for leads that need to be progressively profiled, as you can’t do both.
You can get some scripts in action here, which are useful to avoid special characters (or even profanity) that can be blocked form entry in your forms, keeping your database more free of junk.
Recaptcha can be implemented on Marketo forms by using a webhook and a couple of process flows. It’s a bit fiddly to try and work out without some advanced Marketo knowledge, so we recommend reaching out to a certified expert to support you.
If we’ve opened your eyes to some new ways you could be making the most of your Marketo Engage forms, but you’re not sure where to start, get in touch. We can help you to level up the way you’re using forms for your events, downloads, and more.