Read our marketing technology insights
Is your business delivering a personalised customer experience?
Did you know that… Reading through the stats above it becomes clear that in today’s market, a relevant, targeted content strategy is...
Read More
Marketo Fundamentals Training – Enero 2019
Con la navidad a la vuelta de la esquina, es tiempo de pensar en el nuevo año y los nuevos proyectos y...
Read More
Marketo Fundamentals Training January 2019
With Christmas just around the corner, it’s not long before we start thinking of the New Year and the prospects it will...
Read More
What is Lead Scoring and Why Is it Important?
Through the following article, you will find multiple benefits using a lead scoring strategy to improve your efficiency: better alignment between sales...
Read More
Marketing Automation Implementation: The Three Most Common Challenges
Marketing automation platforms can add real, quantifiable value to the way that you do business. As we have discussed before, marketing automation...
Read More
Boost Student Recruitment Using Marketing Automation
One of the main challenges of student recruitment is delivering maximum impact for every prospective student interaction—and doing this with the staff...
Read More
With Marketo you can now prioritise trigger campaigns
Have you ever experienced a backlog with your triggered campaigns in Marketo?Well, you’re not alone! With Marketo’s default priority assignment rules, you...
Read More
Marketo’s Q3 Release cites big news for the Marketing Automation world
“Marketo launches a new delivery channel for Microsoft Outlook ESP.” Marketo announced some big news during their Q3 platform release. Drumroll, please…...
Read More
5 Reasons to Outsource Marketing Automation
In the competitiveness of today’s business markets, everyone is looking to get the upper hand. Marketing strategies are no exception. Companies are...
Read More
Marketing Automation — It’s All About Customer Experience
You may already know how marketing automation can benefit you as a marketing professional. A marketing automation platform collates data, brings together...
Read More
Marketo Training Session – October
It’s official, Summer has ended. That means getting back at it at full force. Perhaps after those nice Summer holidays, you’re in...
Read More
Adobe buys Marketo for $4.75bn
Adobe’s $4.75bn purchase of Marketo is not only great for the future of the product but are they lining up a fight...
Read More