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Marketing Attribution: What It Is, How It Works—And What It Can Do For You
Marketing attribution is a way of discovering which touchpoints your customers interact with before purchasing. Each interaction is a tap on a...
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The Three Key Benefits of Lead Nurturing
The digital age has brought with it a new kind of discerning, knowledge-hungry customer. Indeed, in a now-famous study by Google and...
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JTF Marketing shortlisted for two awards at B2B Marketing Martech Awards
The good news just keep rolling in! After our shortlisted nomination for ‘Agency of the Year’ at this year’s Chartered Institute of...
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Five Ways Marketing Automation Can Enhance Your Student Recruitment
Further and higher education institutions have always competed fiercely for prospective students. Nowadays, however, student recruitment isn’t limited to campus open days...
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Why Marketing Automation is Fundamental to GDPR Compliance
For years, businesses have utilised marketing automation to build valuable customer bases, create effective campaigns and measure return on investment but did...
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Why Marketing Automation is Fundamental to GDPR Compliance
For years, businesses have utilised marketing automation to build valuable customer bases, create effective campaigns and measure return on investment but did...
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(The not so awaited) Marketing Automation Predictions for 2019
With 2019 well and truly underway and the swings and balances of the political and financial world how can we possibly think...
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JTF Marketing Shortlisted for CIM Marketing Excellence Awards
We’re delighted to announce that we’ve been made a finalist for ‘Agency of the Year’ at this year’s Chartered Institute of Marketing...
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How to Choose the Right Marketing Automation Vendor
The search for a marketing automation vendor can seem overwhelming. After all, the marketing automation platform you choose needs to fit with...
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Sales engage(ment) – An accelerating trend for 2019
In the last few years Marketing Automation software has progressed steadily from the early adoption phase of the curve into early majority....
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Why Marketing Automation is More Than Just Marketing
With scrutiny over the CMO in the boardroom, it’s time to look at how marketing automation can contribute to wider business growth...
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The Five Pillars of Inbound Marketing
Inbound marketing is an online marketing strategy that attracts customers to your products or services using relevant, value-added content and interactions. In...
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