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Marketo lead scoring: it’s time for a rethink
Lead scoring is a popular way for marketing and sales teams to figure out which of their potential customers are more likely...
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Marketing data security in check: JTF Marketing achieves ISO 27001:2013
The JTF Marketing team has recently undergone rigorous Information Security Management assessment and team training for its Management System to become ISO...
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Marketing automation support worth mentioning
From climbing 17 places in the Top UK B2B marcomms agencies list to being awarded ‘Best B2B Social Media Agency EMEA’, JTF...
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How to enhance personalisation with Marketo Custom Objects
Marketo Engage has the ability for you to create your own custom objects; a set of custom records that allow you to...
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Where is your company on the Marketo maturity curve?
Our favourite job in the world is helping our clients get the most out of Marketoand something we call ‘maturity’. Why maturity?...
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5 achievable global marketing trends to help you meet business objectives
The world is changing, and so are the marketing strategies that companies need to stay ahead in a constantly evolving industry. To...
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Marketo January 2022 update: key takeaways
Features from Marketo’s first quarterly release of 2022 updates will be available from January 21, 2022. This short blog explores some of...
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Reviewing 2021 performance? Here is what you can extract from Marketo Engage
Let’s face it. Reporting is the #1 challenge for Marketing. So it’s no surprise that it’s a job that’s put off until...
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Just automate it: Taking the work out of your marketing activities in 2022
Have you already drawn out your budget for 2022 marketing activities? You might want to revisit it. Around 68% of CMOs increased...
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5 ways to improve your Marketo Salesforce integration
Marketo and Salesforce CRM are a common pair. Aligning the two can create an extremely powerful CRM and marketing automation platform, allowing...
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Marketo email templates: the ultimate timesaver
Want to save time in Marketo Engage? Our tip – use Marketo email templates. Emailing your content from Marketo is a must...
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3 A/B tests to boost your performance in Marketo Engage
Marketers need to be creating content with powerful imagery or videos and a CTA that resonates with the audience, especially in a...
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