Read our marketing technology insights

Marketo lead scoring
2 MIN read

Marketo lead scoring: it’s time for a rethink

Lead scoring is a popular way for marketing and sales teams to figure out which of their potential customers are more likely...

Christian Martinez

23/6/2022

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Marketing data security
1 MIN read

Marketing data security in check: JTF Marketing achieves ISO 27001:2013

The JTF Marketing team has recently undergone rigorous Information Security Management assessment and team training for its Management System to become ISO...

James T Fletcher

29/4/2022

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B2B marketing agency
2 MIN read

Marketing automation support worth mentioning

From climbing 17 places in the Top UK B2B marcomms agencies list to being awarded ‘Best B2B Social Media Agency EMEA’, JTF...

Adam Kemlo

29/4/2022

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Marketo Custom Objects
2 MIN read

How to enhance personalisation with Marketo Custom Objects

Marketo Engage has the ability for you to create your own custom objects; a set of custom records that allow you to...

Adam Kemlo

24/3/2022

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Marketing automation
3 MIN read

Where is your company on the Marketo maturity curve?

Our favourite job in the world is helping our clients get the most out of Marketoand something we call ‘maturity’. Why maturity?...

James T Fletcher

25/2/2022

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Marketing trends 2022
5 MIN read

5 achievable global marketing trends to help you meet business objectives

The world is changing, and so are the marketing strategies that companies need to stay ahead in a constantly evolving industry. To...

James T Fletcher

26/1/2022

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A laptop with the Adobe Marketo logo on its screen.
2 MIN read

Marketo January 2022 update: key takeaways

Features from Marketo’s first quarterly release of 2022 updates will be available from January 21, 2022. This short blog explores some of...

Christian Martinez

17/1/2022

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Marketo Engage
3 MIN read

Reviewing 2021 performance? Here is what you can extract from Marketo Engage

Let’s face it. Reporting is the #1 challenge for Marketing. So it’s no surprise that it’s a job that’s put off until...

Alba Clerigues

17/1/2022

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Marketing automation
4 MIN read

Just automate it: Taking the work out of your marketing activities in 2022

Have you already drawn out your budget for 2022 marketing activities? You might want to revisit it. Around 68% of CMOs increased...

Adam Kemlo

14/1/2022

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3 MIN read

5 ways to improve your Marketo Salesforce integration

Marketo and Salesforce CRM are a common pair.  Aligning the two can create an extremely powerful CRM and marketing automation platform, allowing...

Henry Franco

7/12/2021

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Marketo email templates
2 MIN read

Marketo email templates: the ultimate timesaver

Want to save time in Marketo Engage? Our tip – use Marketo email templates. Emailing your content from Marketo is a must...

Adam Kemlo

12/11/2021

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A/B Test Marketo
3 MIN read

3 A/B tests to boost your performance in Marketo Engage

Marketers need to be creating content with powerful imagery or videos and a CTA that resonates with the audience, especially in a...

James T Fletcher

9/11/2021

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