Marketo is a comprehensive end-to-end marketing solution: it’s a marketing automation platform that helps marketers orchestrate every element of their planning, engagement, and measurement to drive revenue and business growth. In October 2018, Marketo was acquired by Adobe, which has since then worked on incorporating Marketo’s solution into the Adobe Experience Cloud.
JTF Marketing is a Marketo Partner and specialist marketing automation consultancy with offices in London, (UK) and Madrid (Spain); as such, we have been working with a number of companies as their preferred Marketo implementation partner.
For the eighth consecutive year, Adobe (Marketo Engage) has been named a leader of the Gartner Magic Quadrant for CRM Lead Management, being particularly praised for its completeness of vision and its ability to execute.
Adobe (Marketo Engage) was built to enable marketers to comprehensively engage with their customers at scale. The solution offers powerful capabilities for lead management, inbound, ABM, multi-channel, analytics, and reporting, as well as a seamless CRM integration and a sophisticated ecosystem of Marketo Partners through the Marketo Marketing Nation.
Whilst Adobe (Marketo Engage) is the leader of the quadrant, the learning curve of such a multifaceted feature set means that Marketo Training is essential for maximising any investment in the marketing automation platform. This is where specialist Marketo implementation partners offer support beyond getting the technology in place: they can help you by supporting your marketing team with education, integrations, and building best practice campaigns.
*As Marketo in Magic Quadrant for CRM Lead Management (2018 – 2012)
Marketo has been built as a full-funnel marketing platform to enable the digital marketing transformation and customer experience optimisation of its global customers, who use the knowledge and expertise of specialist Marketo partners such as JTF Marketing to grasp the platform’s full potential.
The Marketo platform packed full of features such as:
Campaign Orchestration (inc. Email Marketing)
Content & Web Personalisation
Event & Webinars
Ad Network Integration
Customer Journey Analytics
Plus if you’re looking to boost sales and marketing alignment you can utilise Lead & Account Intelligence and Sales Engagement tools.
We’ve been a Marketo Partner for quite some time – and there is nothing we haven’t built in Marketo. Whether you’re interested in implementing a new tool, swapping out another marketing automation platform, or looking to find out more about the software, we are more than happy to give you a Marketo demo (available in English or Spanish!)
As a Marketo implementation partner, we’ve helped our customers deploy marketing automation across the entire marketing funnel and drive marketing ROI using Marketo. We have the kind of customer roster that you’d expect – you can view our customers here. Why did they choose us as a Marketo Partner?
As a Marketo Partner, we’re bound to tell you Marketo Engage is the best marketing automation platform for you. But we know that, if you’re looking to implement a marketing automation tool, you’re weighing up the odds on all the main platforms, so we’ve put together these comparisons to help!