If you’ve reached this page you are either in the market to implement a marketing automation software for the first time (and comparing tools) or you are starting to think beyond your current toolset. Or, maybe we’ve directed you here to have a look at how your marketing automation tool compares!
As a specialist marketing automation, it’s our job to ensure our clients have the technology necessary to meet their requirements today AND allow them to scale and connect in the long term. (That famous saying “think big, start small” springs to mind).
As you can imagine, we often get involved in the Hubspot vs. Marketo conversation. At the time it was founded in 2006, Hubspot’s mission was to help small and medium-sized businesses manage their inbound marketing campaigns, with the goal of reducing marketing spend. Were they successful? In some cases, yes. In others, no.
It’s all about your marketing strategy: if you have aggressive growth plans, you’ll need a feature-rich and customisable tool that allows you to scale your marketing efforts to drive visible ROI.
We could tell you more about our reviews of Hubspot, but we’d rather you hear from past Hubspot users:
As we grew our marketing and demand generation campaigns, we needed a more customizable tool that had a deeper integration with Salesforce and would scale well, both operationally and financially. In Hubspot, we had years of custom fields, one-off fields, checkboxes and other assorted items. these fields were only in Hubspot and not in Salesforce, so there was no backup like we had for other items.
Hubspot is good for small and medium sized businesses, but if you want to grow your business you cannot do it with and inbound strategy using Hubspot. The amount of downtime in the system is unheard of from a marketing automation provider. It was good when we were a company with less than 25 employees; as soon as you want to scale, Hubspot cannot handle it.
There are a lot of features and reporting analytics that Hubsport is lacking that put them behind competitors like Marketo
I used Hubspot for several years until I was offered a position at a new company who used Marketo. It has been easy to get ramped up with the system. The folder and smart campaign structure is set up the way I always wanted Hubspot’s to be. Capabilities like Real-Time Personalization and really robust reporting and analytics give Marketo a competitive advantage over Hubsport!
Marketo is a marketing automation solution that allows you to build personalised and scalable experiences to manage and engage leads during the entire customer lifecycle. Marketo’s use cases extend well beyond inbound lead generation, and can be utilised for email marketing campaigns, CRM data hygiene and data management, content predictability and measurement, and multi-touch attribution modelling. The platform is the leader in the digital marketing hub and CRM lead management space since 2015.
Marketo has been a leader in Gartner’s Magic Quadrant for CRM Lead Management for 7 years in a row! The last time Hubspot was included was in 2015.
Marketo has also been a leader in Gartner’s Magic Quadrant for Digital Marketing Hubs (which has never included Hubspot) since 2015.
Forrester has ranked Marketo as a Leader for Lead-to-Revenue & B2B Management platforms since 2016, highlighting Marketo’s ability to scale a contextualised nurture strategy with fine-tuned segments and deep web personalisations which enable marketers to deliver unique, targeted experiences. (Hubspot, on the other hand, was viewed as best for small and medium businesses with simple homogenous buyers).