Mapping your customer’s journey through the buying cycle is key to understanding their trajectory through the buying cycle. From the way clients find out about your company’s products and services, to how they consider their options, to how they decide to buy, you can’t really optimise your marketing unless you understand the nuances, milestones, and data required at each stage of their journey.
Getting an accurate picture of how your company interacts with leads is increasingly more difficult given the digital marketing landscape. Your customers are exposed to thousands of messages each day, across an ever-increasing range of channels. Some of the messages are crafted for their stage of preparedness to buy, but many are not. And no two leads or customers behave exactly the same: it can take two customers with exactly the same profile and level of interaction with your business a widely-varying amount of time (and touchpoints) to decide tom ake a purchase.
This is precisely why customer journey mapping is so important! The more clear your picture of how your customers interact with a page, the more likely you are to be able to optimise and improve that journey so that your leads turn into clients – and in less time.
By creating a customer journey map, you’ll be able to:
Marketing automation platforms enable marketers to get a clear, easy-to-understand visual representation of their user journey map. While no platform or tool can provide or capture 100% of the nuances in any customer journey, the visual and data-based mapping provided by marketing automation can provide the detail necessary to build personalised, detailed customer journeys across your marketing.
By mapping your customer journey with marketing automation, you’ll be able to:
Our certified and award-winning team of marketing automation consultants have experience building customer journeys across a range of B2B business models and industries. We’ll use marketing automation tools and your current martech stack to gather necessary data and:
Go beyond the Marketo Maturity Curve © and get actionable insights to use all of Marketo Engage’s powerful capabilities. Get your audit to:
Our customers know that data doesn’t tell the whole story. We help our clients prove the impact of their marketing investments and the value of their marketing strategy with actionable insights that help them drive results across the entire business.