Marketo core concepts training - for all levels!

Join our Marketo training for core concepts and best practice

Marketo core concepts training for everyone!

This marketo core concepts training is like no other, because it’s delivered by Marketo certified professionals who’ve been using the platform for over a decade! We’ll cover the basics of Marketo, as well as provide you a tonne of best practice guidance to drive ROI from Marketo.

Who should attend this Marketo training?

In this Marketo core concepts training we’ll take you through the fundamentals of Marketo so you can get the most out of your Marketo instance. Whether you are a beginner looking for Marketo training to help you get to grips with the basics and run your first Marketo campaigns or you have some experience using Marketo and want to pick up some advanced tips and tricks to drive efficiencies, scale and best practice, this is the training for you.

Will this course support getting Marketo certified?

After completing the Marketo training you’ll be ready to undertake the Marketo Associate Certification (MCA), if you’re considering becoming a Marketo Certified Expert (MCE) this course is a great pre-requisite to our advanced training which focuses purely on certification.

When are the next Marketo training sessions?

We run our Marketo training bi-monthly so there is plenty of opportunities to join us, but here are our next three dates:

  • Wednesday, 18th March 2020, 9:30 am –  Thursday, 19th March 2020, 5:30 pm
  • Wednesday, 20th May 2020, 9:30 am –  Thursday, 21st May 2020, 5:30 pm
  • Wednesday, 22nd July 2020, 9:30 am –  Thursday, 23rd July 2020, 5:30 pm

How much does it cost?

We charge £995 (incl. VAT) per person for the two day Marketo training course. The cost of the course includes lunch on both days and refreshments.

You can can pay online using your credit card. If you need to pay by invoice, please let us know here

Where is the training?

The training will be held in our London office, near Borough Market. The full address is: 201 Borough High Street, London, SE1 1JA, United Kingdom.

Register for your place now:

A full Marketo training experience

Our agenda covers everything from the fundamental of automation, through to the best practice of scalable Marketo deployments. With our hands on classroom style training you’ll be able to walk through step by step covering the following topics:

Day 1 – Marketo Fundamentals

  • What is marketing automation including tips to structure your business ready for automation
  • The Marketo basics to make sure we’re on the same page
  • Deep dive into program types, configuration and reporting set-up to ensure you can measure success
  • Development of your best practice Marketo structure and how to configure for success from day one
  • Hands on with Email send and A/B testing and how to avoid endless hours of creation
  • Mastering the lead database including dynamic segmentation, and a few tips on hygiene
  • Getting our hands dirty we’ll discover the power of Marketo smart campaigns

Gain best practice Marketo knowledge

Day 2 – Marketo Best Practice

  • We’ll kick off with a recap on day 1, watch out for the questions testing your knowledge!
  • Then diving straight into the best practice of global vs. local assets 
  • Straight on to maximising your assets with advanced form tools
  • Putting all of that into practice we’ll get hands on with a scenario
  • Followed by understanding and utilising different reporting types in Marketo
  • Which will uncover why we can’t live without revenue models in Marketo
  • More hands on time will see us build an advanced default campaign in best practice format
  • Followed by a tour and troubleshooting of admin issues and LaunchPoint
  • We’ll then create our first lead nurturing campaigns
  • Then develop scalable lead scoring models
  • And, if we get time we’ll demo the other features available from Marketo Engage

Our Marketo training is rated 9.1/10

There are many options in the market for Marketo training, many promoting themselves as self paced online training or webinar based training. But for real focus we all know you’ve got to lock yourself away in a room and get your head down.

Or just join a bunch of like minded marketers who want to learn Marketo core concepts to best practice standards. That’s why we’re over the moon our training has been scored 9.1 out of 10 on average, and most importantly 9.3 out of 10 for usefulness!

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Meet our trainers

When it comes to training a product expert just won’t do! You need someone who lives and breathes Marketo in order to show you the best practice. Our trainers are our leaders who have developed our Marketo Engage Managed Services and best practices that delivers our global clients Marketing ROI and scale in Marketing operations. Plus if you’re working as part of a global team we can currently deliver training in English and Spanish!

James T Fletcher

Marketo Certified Solutions Architect

Ashley Omphroy

Marketo Certified Expert