Marketo for Experts

Gain the knowledge you need to pass your Master Certified Expert (MCE) certification in as few as 2 weeks. This self-paced course includes one-on-one mentorship time with Master Certified Solutions Architects — the highest Marketo certification Adobe offers.

Access: Self-placed   Duration: 14 days   Difficulty: Intermediate to Expert

Included in this training:

  • 4 video demos
  • 10 step-by-step tutorials
  • 3 quizzes
  • 3 skills checks reviewed by mentors
  • Payment by invoice available


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What you'll learn

You’re wise in the ways of Marketo. You’ve got hands-on experience and know what you’re doing with complex campaigns, measuring results, and reporting. Our Marketo for Experts course is the next step in your professional journey.

By the end of this course, you’ll have the knowledge you need to pass the MCE exam and become an official certified Marketo expert

  • The fundamental admin knowledge you need to pass your exam
  • How to manage users and permissions to best-practice standards
  • How to manage data fields like an expert
  • How to track the customer journey with Munchkin code
  • How to build better emails and landing pages, faster
  • What every Marketo expert needs to know about the Salesforce integration
  • Best practices for using Launchpoint and APIs to connect to other systems
  • How to sync your data with paid ad channels using Adbridge
  • How to nurture leads with engagement programs
  • How to score leads to identify your hottest prospects

Prepare yourself for Marketo certification with our 12 modules

Module 1

Marketo Admin: What you need to know to pass your exam

This module covers the basic admin knowledge that you’ll need to pass your MCE exam and get certified.

In this module:

  • How to set limits to prevent Marketo from annoying customers with too many communications
  • How to redirect traffic from one URL to another
  • How to track responses with precision by using personalised URLs (pURLS)
Module 2

Master user roles and permissions

One of the core parts of being a Marketo administrator is managing users and their permissions. As with everything else in this course, these topics will be covered on your exam.

In this module:

  • How to use roles to control permissions
  • How to add new roles with custom permissions
  • How to manage users: add users, delete users and reset passwords
  • The security best practice you should always follow
Module 3

How to manage fields like an expert

Most companies make a complete mess of their data by misusing fields in Marketo. This leads to inaccurate reports. Discover how to manage fields to keep your data clean and your reports accurate.

In this module:

  • The right way to create custom fields
    The difference between fields that are only for
  • Marketo and fields that need to sync with your CRM
  • The best practices you MUST follow when naming your custom field (ignore this at your own peril!)
  • The 14 field types you can use
  • How to use the Custom Layout Designer to create custom tabs on your Person records
  • How to block unwanted changes to data fields from specific sources (such as specific users, integrations or list imports)
  • How to export field lists (which is useful for integrating via API, but will also be on your certification exam)
Module 4

Dive deeper into Munchkin tracking code

Munchkin is the code Marketo uses to track your contacts through the customer journey. Your MCE exam is guaranteed to test your knowledge about this code.

In this module:

  • How to find the code that allows you to track anyone who lands on your website (so you can get actionable insights and create automated journeys)
  • The 3 types of Munchkin tracking codes (and which ones to use for faster page loading)
  • Answers to the most frequently asked questions about Munchkin code
Module 5

How to use channels and tags for accurate reporting

If you want accurate reports, you need to use channels and tags properly.

In this module:

  • Why channel and tags are crucial for measuring ROI and accurate reporting
  • The key differences between Channels and Tags
  • The common point of confusion that trips up most MCE exam takers
  • How to track your contacts’ progress through a channel
  • How to improve your reporting with tags
Module 6

Build better emails and landing pages, faster

Most of the work you do in Marketo Engage is invisible to your contacts. But your emails and landing pages are front and center —  and they determine how many contacts convert to the next stage of their customer journey.

In this module:

  • Why you want to avoid freeform landing pages at all costs
  • How guided landing pages help you build better LPs, faster
  • How to track landing page analytics (even though Marketo doesn’t provide them)
Module 7

Discover what every expert needs to know about the Marketo-Salesforce integration

Marketo provides a tonne of documentation about its integration with Salesforce. This module cuts through the noise and highlights the key knowledge you need to be a good administrator — and of course, pass your MCE exam.

In this module:

  • Answers to the most common integration questions we hear from students and clients
  • What syncs and when (and what doesn’t sync at all)
  • How to get Marketo to sync after adding new functionality to your CRM
  • How to put custom SFDC data into your email or landing page
  • 10 ways to maximise the flow steps in Marketo for Salesforce
Module 8

Lanchpoints & APIs: How to connect Marketo to other systems

If you want to be a Marketo expert, you need to know how to connect to other systems. This module will give you the knowledge you need to do just that. And to get the API and Launchpoint questions right on your exam.

In this module:

  • Understand which APIs are available in Marketo
  • Which webinar providers Marketo Engage supports
  • Step-by-step instructions for integrating a webinar platform
Module 9

Adbridge: How to sync your data with paid advertising channels

Adbridge is one of the most underrated functionalities in Marketo Engage. Discover how to sync data between Marketo and your paid advertising channels, including paid search and social media.

In this module:

  • How Adbridge connects to paid social and digital advertising channels
  • 4 good use cases for Adbridge
  • How to configure Adbridge and connect it to a social media platform
Module 10

Engagement programs: How to nurture leads

Lead nurturing is one of the most in-demand Marketo skills. Whether you’re selling B2B or B2C, see what every Marketo expert needs to know.

In this module:

  • 10 terms translated from Marketo jargon into plain english
  • 3 common myths about lead nurture campaigns that every Marketo expert should know
  • Tips and best practices for designing both B2B and B2C nurture campaigns
  • Step-by-step instructions for building a lead nurture program
  • How to make sense of the engagement dashboard so you can understand your program’s performance
Module 11

How to score leads to identify your hottest prospects

Lead scoring is one of the most poorly understood topics when it comes to Marketo Engage. See what you need to know to identify the best leads for sales and pass your exam.

In this module:

  • How to build an effective lead scoring program
  • 3 starter tips for building your lead scoring model
  • How to reset a score
  • How and why to use negative scoring
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If you feel identified with this, you need this course

  • You want to pass your MCE exam and become a Marketo Certified expert in the shortest time possible
  • You either have at least 1 year of experience with Marketo Engage OR you’ve taken our Fundamentals and Pro courses
  • You want to become a Marketo Engage specialist or administrator
  • You want to become the go-to Marketo Engage expert at your company
  • You want to open the door to better work opportunities in Marketing Automation

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To get the most out of this course, you should either:

1- Have at least one year of hands-on experience working with Marketo Engage, or

2- Have taken our Marketo Fundamentals and Pro courses

Ideal: Admin access. You’ll get the most out of this course if you have Admin access to an instance of Marketo Engage at work.

Good: Standard access. If you have a lower level of permission, you’ll get less hands-on practice, but you’ll still get lots of value and learn what you need to know to pass your MCE exam.

Theory only: No access. If you don’t have access to Marketo Engage, you won’t get the hands-on practice we recommend. However, you will get the knowledge you need to pass your MCE exam.

Many students get their employers to pay for this training. To help you start this conversation, download a PDF with the course syllabus.

Here’s what you get when you buy our Marketo for Experts course:

  • 4 video demos
  • 10 step-by-step tutorials
  • 3 quizzes
  • 3 skills checks reviewed by mentors

This course alone will not teach you everything you will need to pass. We don’t advise taking it on its own if you’re new to Marketo Engage.

If you’re starting from scratch, we’d strongly advise you start with our Fundamentals or Intermediate training course, depending on your previous working knowledge of Marketo Engage. This is to make sure you’ve covered all areas tested in the exam to a certifiable standard.

If you’re taking next steps from a lot of Marketo experience, this Expert course will help direct your learning to pass the exam.

Got a question?

Speak with an expert

Meet your trainers

Marketo Consultant JTF Marketing Adobe Marketo Engage Adobe Marketo Engage
James T Fletcher

James is the founder of JTF Marketing.

With 13 years of experience, James has seen it all when it comes to marketing automation.

Clients love how James is able to translate abstract MarTech jargon into concrete terms that anyone can understand.

Marketo Consultant JTF Marketing Adobe Marketo Engage Adobe Marketo Engage
Adam Kemlo

Adam’s clients call him “Mr. Nice Guy” because he does whatever it takes to make sure their needs are met.

Adam’s background in marketing and his deep CRM expertise allows him to help clients with a broad range of challenges — even beyond Marketo.

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