Sometimes your top challenge isn’t getting leads. It’s prioritising them.
Most lead scoring models don’t work. They make bad leads look like good leads, and good leads look like bad ones.
The result? Untrustworthy data that you and your sales team ignore.
We’ll help you build a model that assigns your leads accurate, helpful scores by combining 4 types of scoring:
- Firmographic scoring: Prioritise leads based on company size, vertical, revenue and other company data
- Demographic scoring: Prioritise leads based on title, decision-making status and other individual attributes
- Behavioral scoring: Gain insight into the type and amount of content each lead consumes
- Proposition scoring: Identify specific pain points and ideal products for each lead to fuel sales with insights that help them close deals
