Category: Data hygiene & management

Marketo deduplication: automated and always-on

Data deduplication is the process of eliminating excessive copies of data, in many cases email addresses, names and other details. On average, 25% of all records within Marketo Engage are duplicates! However, removing duplicate records manually in Marketo Engage...

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Kickstart your Marketo clean-up: data hygiene best practice tips

You don’t have to wait until Spring comes around to assess the quality of your data in Marketo! Brush up on your data hygiene processes with a good Spring clean. And there’s a wealth of reasons why you should...

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Aromerge – what is it and how does it work?

Data hygiene in Marketo Engage can be tedious – but with our Aromerge tool, you can make the big issues a thing of the past.

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Marketo Engage Revenue Models – Q&A

Got questions on Marketo Engage revenue models? See if we've answered them already in this short blog Q&A.

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Out with the spreadsheets! Why Marketo Engage Revenue Models rock

Throw out those spreadsheets and get into Marketo Engage revenue models. Learn how this handy tool can give you real-time insights and updates on your sales funnel!

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Marketo data hygiene technology experts aromerge join JTF Marketing

I’m truly excited to announce that today aromerge becomes part of JTF Marketing.  In 2019, the founders created aromerge from a number of siloed Marketo projects that tackled the day to day challenges of data management, integration and hygiene...

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3 reasons why your lead nurturing sucks, and how to fix it

Lead nurturing campaigns are a core concept of modern marketing and marketing automation that should drive qualified leads to business development and sales teams for follow-up. The reality is most marketing teams are running multiple campaigns alongside lead nurturing...

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5 ways to reduce your Marketo licence fee

Pandemics and crises aren’t the only reasons we hear the same question time and time again — “How can we reduce our Marketo licence fee?”. The main reason is either your marketing leadership, or your business don’t see value...

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