Marketo experts
WEBINAR ON DEMAND

Lead scoring in Marketo: Identify & close your best leads

Why isn’t your Marketo lead scoring working? Why doesn’t your data reflect the business that is being won? What’s the secret?

WATCH NOW

This webinar will dive into different scoring techniques – exploring those that don’t work and those that make all the difference to your lead management process and the overall success of your marketing campaigns.

Lead scoring in Marketo: Identify & close your best leads

At the end of this 30-minute webinar you will know:

  • Why most traditional lead scoring models don’t work
  • How to prioritise your leads
  • Custom models in Marketo
  • How to create a lead scoring model that actually works

Build on your lead quality. Increase conversions. Boost revenue.

Speaker:

Marketo Expert

James T Fletcher

CEO & Marketo Certified Solutions Architect