EDUCATION

Sommet Education improved marketing attribution with help of JTF Marketing

Challenges

Sommet Education needed to improve its conversion rate from website visits to leads, and to convert more of those leads into students.

Solution

Sommet Education selected Marketo’s marketing automation platform, and chose to work with JTF Marketing as a partner to lend their marketing automation expertise to help Sommet implement and maximise their investment in Marketo.

Result

Since working with JTF Marketing to implement Marketo, Sommet Education has doubled its conversion rate of visits to leads. JTF Marketing helped Sommet Education to leverage A/B testing using Marketo, resulting in the cost per lead through paid media being reduced by 50%.

The solutions that were implemented for Sommet Education include:

  • Personalised lead nurturing
  • Technology bridges between Marketo and paid advertising on LinkedIn and Facebook
  • Lead attribution
  • Optimised website forms
  • Alignment of Sommet’s sales and marketing initiatives using Marketo Sales Insights integration with Salesforce

About the Company

Ranked among the world’s top six for hospitality education, Sommet Education is a highly accredited network of hospitality management schools, committed to delivering an exceptional student experience and developing the leaders of tomorrow. Sommet’s two prestigious institutions, Glion Institute of Higher Education and Les Roches Global Hospitality Education, are based on six campuses spread across Switzerland, the UK, China and Spain.

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