“When we started looking at marketing automation solutions, we defined a quite specific set of functionality we wanted to deliver. Marketo was, at that time, the solution for us.
That’s why we called JTF Marketing to ask for help. JTF don’t only have the expertise for the classic nurture emails, but they also helped us with the more complex functionality of Marketo to deliver our vision. We had two main use cases: being able to do comprehensive A/B testing as well as integrating Marketo with different social platforms.
Thanks to the testing and by implementing multiple versions of our communications, we increased our conversion rate by 50%.”
Yves-Alain Shwaar
Director Digital Marketing & CRM
Sommet Education needed to improve its conversion rate from website visits to leads, and to convert more of those leads into students.
Sommet Education selected Marketo’s marketing automation platform, and chose to work with JTF Marketing as a partner to lend their marketing automation expertise to help Sommet implement and maximise their investment in Marketo.
Since working with JTF Marketing to implement Marketo, Sommet Education has doubled its conversion rate of visits to leads. JTF Marketing helped Sommet Education to leverage A/B testing using Marketo, resulting in the cost per lead through paid media being reduced by 50%.
The solutions that were implemented for Sommet Education include:
Ranked among the world’s top six for hospitality education, Sommet Education is a highly accredited network of hospitality management schools, committed to delivering an exceptional student experience and developing the leaders of tomorrow. Sommet’s two prestigious institutions, Glion Institute of Higher Education and Les Roches Global Hospitality Education, are based on six campuses spread across Switzerland, the UK, China and Spain.
