Marketing transformation is not just a one off project, but an ongoing process. If you are using marketing automation already and you’re just to managing email campaigns, your are barely scratching the surface of what you can achieve with your platform.
When implemented correctly, marketing automation can help you increase the clarity and visibility of the impact of marketing efforts, demonstrating lead velocity through the funnel and helping you understand prospect and lead behaviour across omni-channel campaigns. Most importantly it can help to drive marketing transformation delivering revenue growth and improvements throughout the business.