Category: Marketing Automation

Automate Your Lead Qualification!

Lead qualification is a crucial way of boosting your lead conversion – it’s easy with marketing automation Every business wants lots of leads, because having a lot of leads is an indicator of success…Or is it? Having a large...

Do Your Video Marketing Efforts Drive Leads?

Drive Measurable ROI From Your Video Marketing Investment! There’s no doubt that video is an increasingly important tool in any marketer’s digital marketing strategy. After all, video is a great way to build brand awareness at the top of...

(The not so awaited) Marketing Automation Predictions for 2019

With 2019 well and truly underway and the swings and balances of the political and financial world how can we possibly think about predictions for the year ahead? This month I was fortunate enough to catch up with Editor-in-chief...

How to Choose the Right Marketing Automation Vendor

The search for a marketing automation vendor can seem overwhelming. After all, the marketing automation platform you choose needs to fit with where your business is in its lifecycle, where you want your business to go, and how your...

Why Marketing Automation is More Than Just Marketing

With scrutiny over the CMO in the boardroom, it’s time to look at how marketing automation can contribute to wider business growth away from its typical role in marketing – and how marketers can convey this information to the...

Marketing Automation Implementation: The Three Most Common Challenges

Marketing automation platforms can add real, quantifiable value to the way that you do business. As we have discussed before,  marketing automation platforms like Marketo make it easy to create, test, segment, and analyse your marketing campaigns. They work...

Boost Student Recruitment Using Marketing Automation

One of the main challenges of student recruitment is delivering maximum impact for every prospective student interaction—and doing this with the staff and the support you already have in place. Here is where marketing automation can help! The right...

5 Reasons to Outsource Marketing Automation

In the competitiveness of today’s business markets, everyone is looking to get the upper hand. Marketing strategies are no exception. Companies are looking to ensure their selected strategy is as effective as possible. Marketing automation platforms allows businesses to...

Marketing Automation — It’s All About Customer Experience

You may already know how marketing automation can benefit you as a marketing professional. A marketing automation platform collates data, brings together and optimises omnichannel campaign interactions into one database, and provides invaluable analytics to help you gauge your...

Adobe buys Marketo for $4.75bn

Adobe’s $4.75bn purchase of Marketo is not only great for the future of the product but are they lining up a fight with Salesforce.com? I’ve said for some time the sale of Marketo would be to a “biggy”. With...