Category: Marketing Automation

(The not so awaited) Marketing Automation Predictions for 2019

With 2019 well and truly underway and the swings and balances of the political and financial world how can we possibly think about predictions for the year ahead? This month I was fortunate enough to catch up with Editor-in-chief...

How to Choose the Right Marketing Automation Vendor

The search for a marketing automation vendor can seem overwhelming. After all, the marketing automation platform you choose needs to fit with where your business is in its lifecycle, where you want your business to go, and how your...

Why Marketing Automation is More Than Just Marketing

“With scrutiny over the CMO in the boardroom, it’s time to look at how marketing automation can contribute to wider business growth away from its typical role in marketing – and how marketers can convey this information to the...

Marketing Automation Implementation: The Three Most Common Challenges

Marketing automation platforms can add real, quantifiable value to the way that you do business. As we have discussed before,  marketing automation platforms like Marketo make it easy to create, test, segment, and analyse your marketing campaigns. They work...

Boost Student Recruitment Using Marketing Automation

One of the main challenges of student recruitment is delivering maximum impact for every prospective student interaction—and doing this with the staff and the support you already have in place. Here is where marketing automation can help! The right...

5 Reasons to Outsource Marketing Automation

In the competitiveness of today’s business markets, everyone is looking to get the upper hand. Marketing strategies are no exception. Companies are looking to ensure their selected strategy is as effective as possible. Marketing automation allows businesses to target...

Marketing Automation — It’s All About Customer Experience

You may already know how marketing automation can benefit you as a marketing professional.  A marketing automation programme (MAP) collates data, brings together and optimises cross-channel interactions into one database, and provides invaluable analytics to help you gauge your...

Adobe buys Marketo for $4.75bn

Adobe’s $4.75bn purchase of Marketo is not only great for the future of the product but are they lining up a fight with Salesforce.com? I’ve said for some time the sale of Marketo would be to a “biggy”. With...

Marketing Automation key driver for CMOs

“The main reason banks are downsizing is to save costs in an era of lower profitability. Moves planned include cutting headcount due to rolling out digital automation, relocating operations to the UK regions or outsourcing back-office functions overseas.” I...

Deliver meaningful ROI with Marketo

Research has shown that the use of marketing attribution has been on the up and up since 2016. According to a study conducted by Econsultancy and AdRoll, ‘the number of companies that use attribution on ‘all or most’ of...