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Improve lead quality with OpenAI in Marketo – no middleware needed!
4 MIN read

Improve lead quality with OpenAI in Marketo – no middleware needed!

Every marketer dreams of the perfect form fill with all the key data points populated and ready to hand over to sales...

Anna-Liisa Goshawk

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24/4/2025

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Is It Time to Kill the MQL? Or Is It Time to Redefine It?
4 MIN read

Is It Time to Kill the MQL? Or Is It Time to Redefine It?

The debate over the Marketing Qualified Lead (MQL) has reached a boiling point. Across the B2B landscape, the argument is not merely...

Anna-Liisa Goshawk

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11/4/2025

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Guide to unlocking the AI potential in B2B Marketing
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Guide to unlocking the AI potential in B2B Marketing

Discover how B2B marketers can use AI to improve lead quality, personalise outreach, and drive real revenue results—without the guesswork. This guide breaks down practical use cases and key adoption strategies.

Anna-Liisa Goshawk

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3/4/2025

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How AI is reshaping B2B Marketing – and where to start
2 MIN read

How AI is reshaping B2B Marketing – and where to start

AI is dominating the conversation in marketing – but cutting through the buzz to find real business value isn’t easy. Many organisations...

Anna-Liisa Goshawk

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1/4/2025

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Adobe Summit 2025: The next generation of B2B marketing is here
4 MIN read

Adobe Summit 2025: The next generation of B2B marketing is here

Welcome to the B2B 3.0 era The way B2B organisations market and sell has changed. For good. Adobe’s latest innovations, unveiled at...

James T Fletcher

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24/3/2025

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AI in Action: Practical Solutions & Overcoming Adoption Challenges
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AI in Action: Practical Solutions & Overcoming Adoption Challenges

Unlock AI’s Potential in B2B Marketing. AI is reshaping B2B marketing—but are you leveraging it effectively? Join our 45-minute executive webinar to explore practical AI solutions, overcome adoption challenges, and maximize ROI.

Anna-Liisa Goshawk

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18/3/2025

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JTF expands consultancy services with appointment of Charlie Oakham as Chief Marketing Technologist
2 MIN read

JTF expands consultancy services with appointment of Charlie Oakham as Chief Marketing Technologist

London: 11th March 2025 Leading international marketing technology consultancy and Adobe Partner, JTF, has bolstered its senior management team with the latest...

James T Fletcher

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11/3/2025

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Marketo Hacks for Salesforce CRM Success
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Marketo Hacks for Salesforce CRM Success

Struggling with Marketo-Salesforce sync issues, duplicate records, or slow data updates? That’s why we’ve put together Marketo Hacks for Salesforce CRM Success - a no-nonsense guide packed with practical solutions.

James T Fletcher

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3/3/2025

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Increase your email open rates by 3% with Personalized Send Times

Most email marketers schedule their campaigns based on sending at "optimal" times like noon or 6 PM. But what if your recipient...

James T Fletcher

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11/2/2025

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