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Marketo Channels & Tags: Theory and Setup Guide
3 MIN read

Marketo Channels & Tags: Theory and Setup Guide

Learn how Marketo Channels and Tags work, why they’re vital for campaign reporting and ROI tracking, and how to set them up...

Shane O'Meara

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6/11/2025

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How Hootsuite reduced 90% of legacy Marketo programs
4 MIN read

How Hootsuite reduced 90% of legacy Marketo programs

Hootsuite’s Adobe Marketo Engage instance had grown over ten years into a complex environment of legacy programs, fields, and data. JTF delivered...

Shane O'Meara

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3/11/2025

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Beyond the silo: How Adobe RT-CDP builds the unified profile you actually need
7 MIN read

Beyond the silo: How Adobe RT-CDP builds the unified profile you actually need

Every B2B marketer knows the problem: your customer data lives everywhere. In your CRM, in your marketing automation platform (MAP), in analytics...

Shane O'Meara

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3/11/2025

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An Introduction to AJO B2B Edition
3 MIN read

An Introduction to AJO B2B Edition

25/11/2025 4:00pm - 4:45pm

Discover how Adobe Journey Optimizer B2B Edition helps B2B marketers orchestrate intelligent, omnichannel journeys that drive real pipeline impact.

Shane O'Meara

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21/10/2025

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Eloqua vs Marketo: Which Marketing Automation Platform is Right for You?
6 MIN read

Eloqua vs Marketo: Which Marketing Automation Platform is Right for You?

The Bottom Line When comparing Eloqua vs Marketo, both platforms deliver enterprise-grade marketing automation. Eloqua is strong in traditional lead management and...

Shane O'Meara

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17/10/2025

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Marketo Email Send Pre-flight Checklist
0 MIN read

Marketo Email Send Pre-flight Checklist

Avoid costly email mistakes with our Marketo Email Send Pre-flight Checklist.

Shane O'Meara

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17/10/2025

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Sales tech failed to give the customer a good experience
2 MIN read

Sales tech failed to give the customer a good experience

06/11/2025 4:00pm - 4:30pm

Discover why traditional sales tools fall short and how JTF’s Revenue Acceleration Loop turns buyer signals into sales action.

Shane O'Meara

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13/10/2025

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Eloqua vs Adobe: An Executive Guide for B2B Marketing Leaders
0 MIN read

Eloqua vs Adobe: An Executive Guide for B2B Marketing Leaders

This executive guide breaks down the differences between Oracle Eloqua and Adobe Marketo Engage.

Shane O'Meara

View all posts by Shane O'Meara

10/10/2025

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Marketo Hack: Why you need a Data Dictionary
5 MIN read

Marketo Hack: Why you need a Data Dictionary

A data dictionary is a strategic asset for marketing operations teams using Marketo Engage. It documents every field in your instance –...

Shane O'Meara

View all posts by Shane O'Meara

6/10/2025

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