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How to Cut Costs in Marketo: Cleanup Strategies That Work
2 MIN read

How to Cut Costs in Marketo: Cleanup Strategies That Work

17/02/2026 4:00pm - 4:30pm

How smart Marketo cleanup and consolidation can cut costs, boost performance

Shane O'Meara

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23/1/2026

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New Year, New Start With a Predictable Revenue Engine
10 MIN read

New Year, New Start With a Predictable Revenue Engine

Struggling to answer the question “How much revenue will marketing deliver this year?” It’s likely your operating model, not your effort.

James T Fletcher

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20/1/2026

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From Spreadsheets to Control: How Marketing Teams Plan, Prioritise, and Scale with Workfront
3 MIN read

From Spreadsheets to Control: How Marketing Teams Plan, Prioritise, and Scale with Workfront

03/02/2026 4:00pm - 4:30pm

Discover how Workfront improves structure, visibility, and delivery. A practical intro for teams outgrowing generic project management tools.

Shane O'Meara

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15/1/2026

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Marketo Excellence Package
2 MIN read

Marketo Excellence Package

Download the Marketo Excellence Package today to discover how JTF’s Adobe‑certified experts help you clean, optimise, and future‑proof your Marketo.

Shane O'Meara

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11/12/2025

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Introducing the AI-Powered Campaign Builder for Marketo
3 MIN read

Introducing the AI-Powered Campaign Builder for Marketo

20/01/2026 4:00pm - 4:45pm

Discover how JTF’s AI-powered campaign builder helps marketing teams create campaigns faster and with fewer errors. Join our live webinar to see how integration with Microsoft Teams streamlines workflows, boosts accuracy, and accelerates campaign execution in Marketo.

Shane O'Meara

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8/12/2025

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The Importance of Data and Integration in B2B Martech
7 MIN read

The Importance of Data and Integration in B2B Martech

I recently attended the launch of the “Martech for 2026” report and one statistic stood out: When asked about the biggest challenge...

Charlie Oakham

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5/12/2025

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How IMG Academy boosted email open rates by 213% using send time personalization
3 MIN read

How IMG Academy boosted email open rates by 213% using send time personalization

The challenge IMG Academy’s marketing team set out to increase core email KPIs as much as 14%. Despite having several high-performing campaigns,...

Shane O'Meara

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21/11/2025

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Adobe to acquire Semrush
5 MIN read

Adobe to acquire Semrush

Adobe has just announced its acquisition of Semrush. This sends a clear signal to B2B marketing operations teams: visibility across search and...

James T Fletcher

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19/11/2025

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Case Study: Sumo Logic Streamlines Global Marketo Campaigns with JTF
3 MIN read

Case Study: Sumo Logic Streamlines Global Marketo Campaigns with JTF

The Challenge Sumo Logic’s global marketing operations team was juggling a complex Marketo Engage instance that had grown unwieldy over time. Manual...

Shane O'Meara

View all posts by Shane O'Meara

14/11/2025

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