Read Our Marketing Technology Insights

JTF Welcomes World-Class Talent to Drive the Next Stage of Growth
3 MIN read

JTF Welcomes World-Class Talent to Drive the Next Stage of Growth

We’re excited to share some major news: JTF is welcoming three exceptional leaders who will strengthen our global consulting practice and deepen...

Shane O'Meara

1/10/2025

Read more
Adobe Summit Paris
2 MIN read

Adobe Summit Paris

01/10/2025 9:00am - 5:00pm

JTF participated in Adobe Summit Paris 2025, where digital experience leaders gathered to explore generative AI, B2B personalization, and customer journey orchestration

Shane O'Meara

30/9/2025

Watch now
Avoid the pitfalls of Marketo & Microsoft Dynamics 365 integration
6 MIN read

Avoid the pitfalls of Marketo & Microsoft Dynamics 365 integration

Integrating Marketo Engage with Microsoft Dynamics 365, a reliable enterprise CRM, can significantly benefit B2B organizations, creating a seamless flow of data...

Shane O'Meara

23/9/2025

Read more
Workfront vs Asana vs Monday: Which Platform Fits Marketing Operations Best?
6 MIN read

Workfront vs Asana vs Monday: Which Platform Fits Marketing Operations Best?

Marketing operations leaders today are under intense pressure to deliver more campaigns, across more channels, with fewer resources. The choice of work...

Shane O'Meara

17/9/2025

Read more
Moving from Lead to Buying Group Marketing with Marketo and AJO B2B Edition
2 MIN read

Moving from Lead to Buying Group Marketing with Marketo and AJO B2B Edition

Explore how Buying Group Marketing is redefining go-to-market strategies, and why leads are no longer enough.

Shane O'Meara

12/9/2025

Watch now
Marketo Salesforce Integration: How to Drive Revenue Alignment
6 MIN read

Marketo Salesforce Integration: How to Drive Revenue Alignment

For many B2B organisations, the Marketo Salesforce integration is both essential and frustrating. Done well, it fuels sales and marketing alignment, improves...

James T Fletcher

8/9/2025

Read more
From Form Fills to Conversations: Rethinking Engagement with Marketo Dynamic Chat
8 MIN read

From Form Fills to Conversations: Rethinking Engagement with Marketo Dynamic Chat

Why static forms are slowing you down—and how real-time chat can speed things up. Are your traditional lead forms holding back your...

Shane O'Meara

27/8/2025

Read more
Navigating AI Cuts in Marketing: How to Do More with Less
3 MIN read

Navigating AI Cuts in Marketing: How to Do More with Less

Learn how to respond to AI-driven budget cuts by unlocking hidden efficiencies in Marketo.

Shane O'Meara

21/8/2025

Watch now
Generative AI for Interactive Webinars in Marketo Engage: Smarter Content, Less Effort
6 MIN read

Generative AI for Interactive Webinars in Marketo Engage: Smarter Content, Less Effort

Unlock More Value from Every Webinar with AI-Powered Chapters, Summaries, and Content Repurposing You’ve run an Interactive Webinar in Marketo Engage and...

Shane O'Meara

8/8/2025

Read more