Improve data quality, reduce costs, and keep marketing and sales aligned.
Marketo Engage is a powerful platform, but duplicate records can distort analytics, waste budget, and frustrate your teams. Whether caused by CRM sync issues, form submissions, or third-party integrations, duplicates inflate your database, impact your licence fee cost, and throw off reporting – leading to inefficiencies that impact revenue.
Rather than a one-time fix, continuous data hygiene ensures duplicates are identified, merged, or flagged before they cause issues.
Marketo charges based on database size – so why pay for bad data?
Data hygiene isn’t a one-time fix. Without ongoing deduplication, bad data creeps back in – costing you money and muddying your results.
Get proactive, get clean, and make every record count.
Shannon Faunce
Director of Marketing Operations