The Revenue-Driven Marketing Leader
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Marketing has earned its seat at the table—but many CMOs still face an uphill battle when it comes to proving long-term impact, aligning with sales, and driving true business strategy.
With rising expectations, evolving buyer behavior, and the push to operationalize AI, marketing leaders are under pressure to reimagine how their teams operate, deliver value, and connect the dots across a complex tech ecosystem.
In this webinar, JTF unpacks how forward-thinking CMOs are leading this transformation—from evolving their role in the C-suite to navigating the shift from lead-based marketing to orchestrating buying group journeys through Adobe’s Advanced Journey Optimizer (AJO) B2B Edition.
Whether you’re preparing for AJO, scaling ABM, or exploring how AI fits into your roadmap, this session will help you focus on the areas that matter most—and where to start.
Featuring insights from:
Charlie Oakham
Chief Marketing Technologist
Russell Henley
GTM Sales Lead, Personalisation, Insights & Engagement
Jessica Kao
GTM Digital Transformation Advisor
What you’ll learn:
- Why traditional lead-based models hold marketing back—and how to reframe your role as a true business partner
- What the C-suite expects from marketing today, and how to build a team and operating model that delivers
- How Adobe’s AJO B2B Edition redefines ABM and enables full buying group orchestration
- What the shift to account-level journeys means for your Marketo Engage setup, data, and team structure
- Live Q&A panel with Russell Henley (Adobe UK/I) and Jessica Kao (Adobe Global) on real-world leadership, AI in marketing, and making strategy stick