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Why Your B2B Strategy Demands More Than The Current SAP Marketing Cloud Roadmap
4 MIN read

Why Your B2B Strategy Demands More Than The Current SAP Marketing Cloud Roadmap

With SAP Marketing Cloud reaching end-of-life, B2B leaders face a critical choice: adapt to a B2C-centric "Engagement Cloud" or migrate to a...

Charlie Oakham

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1/5/2026

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Stop Auditing the Platform: Why MarTech ROI is a Capability Problem
4 MIN read

Stop Auditing the Platform: Why MarTech ROI is a Capability Problem

Most MarTech ROI problems aren't caused by your platform - they're caused by broken workflows, poor data, and skill gaps. Learn how...

Nathaniel Pañares

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1/5/2026

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Critical Marketo Engage Maintenance on May 16 2026
6 MIN read

Critical Marketo Engage Maintenance on May 16 2026

Adobe has announced a critical system maintenance for Marketo Engage San Jose data center instances on May 16, 2026. This two-hour total...

Charlie Oakham

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29/4/2026

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Clean Data Proven ROI
3 MIN read

Clean Data Proven ROI

27/05/2026 4:00pm - 4:30pm

Stop paying the 'MarTech Tax.' Join JTF for a technical deep-dive into solving data redundancy in Adobe Marketo Engage.

Shane O'Meara

View all posts by Shane O'Meara

23/4/2026

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The Evolution of Marketo’s Email Designer
12 MIN read

The Evolution of Marketo’s Email Designer

Adobe Marketo’s New Email Designer is more than a facelift - it’s a shift toward marketing democratisation. From mastering Brand Themes and...

Katja Keesom

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20/4/2026

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Case Study: How Data Center Dynamics achieved major cost savings and streamlined MarTech
4 MIN read

Case Study: How Data Center Dynamics achieved major cost savings and streamlined MarTech

Learn how Data Centre Dynamics consolidated four legacy marketing platforms into a single Salesforce and Marketo ecosystem — reducing costs, streamlining campaign...

Shane O'Meara

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20/4/2026

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The 3-Step Loop to Connect B2B Marketing Directly to Revenue
9 MIN read

The 3-Step Loop to Connect B2B Marketing Directly to Revenue

Most B2B marketing teams fail to prove revenue impact because they over-invest in orchestration before fixing their data. In this article, Andy...

Andy Mullings

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16/4/2026

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The Connected Stack: Architecting Future-Proof B2B Journey Orchestration
8 MIN read

The Connected Stack: Architecting Future-Proof B2B Journey Orchestration

B2B marketing is stalling because traditional lead-centric funnels can't handle the complexity of 6–13 stakeholders. Discover how a "Connected Stack" approach fixes...

Katja Keesom

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8/4/2026

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Real-Time CDP B2B Edition: Build Your Single Source of Truth
19 MIN read

Real-Time CDP B2B Edition: Build Your Single Source of Truth

Senior B2B marketers have been promised a single customer view for years, yet CRMs and data warehouses continue to deliver fragmented snapshots...

Charlie Oakham

View all posts by Charlie Oakham

6/4/2026

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