Demystifying Marketo's engagement programs

Engagement programs can be tricky, but are critical to effective lead nurturing in Marketo Engage. We're breaking down this powerful feature and the best ways to use it.

Watch now on demand

Find out how to navigate engagement programs in Marketo Engage

In this webinar, we cover:

  • Common misconceptions and mistakes
  • Best practise around building and executing engagement programs
  • Mastering transition rules and cadences
  • How you can utilise your existing content and optimise performance using engagement scores
  • How to test in batches before you send new content to large audiences

Marketo Expert

James T Fletcher

CEO & Marketo Engage Solution Architect

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