Archives: Training

Lots of leads, and zero conversions?

What is your take on creating engagement that will lead to conversions on your site? Are you chasing leads with every tool at your disposal? And still, regardless of the number of leads you get, do these leads not...

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Are your Marketo Emails ready for the Dark Side?

Recently, a trend that seems it is here to stay has completely swept the tech world off its feet. It is called Dark Mode – a challenge for all IT experts, including the digital marketers, especially the email marketers...

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3 reasons why your lead nurturing sucks, and how to fix it

Lead nurturing campaigns are a core concept to modern marketing and marketing automation, that should drive qualified leads to business development and sales teams for follow up. The reality is most marketing teams are running multiple campaigns alongside lead...

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Social needs to be in your lead scoring model now!

Why is social still considered the unproven channel For all too many companies when it comes to social media marketing it’s still the unproven channel, but with 44% of us worldwide spending more time on social media (e.g Facebook,...

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Easy campaign success with Marketo’s Predictive Audiences

As part of Adobe Marketo Engage’s 5th June 2020 Release we’ve seen the launch of one of the most exciting advancements to Marketo Engage in quite some time. The release of Predictive Audiences into Marketo Engage is Adobe’s first...

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It’s time to ditch your Email Service Provider. Here’s why.

Whilst some marketers are talking about chatbots, AI and data driven analytics there are some who are unable to play catch up because of the limitations of their Email Service Provider.  Email Service Providers (ESPs) are a great place...

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5 ways to reduce your Marketo licence fee

Pandemics and crises aren’t the only reasons we hear the same question time and time again — “How can we reduce our Marketo licence fee?”. The main reason is either your marketing leadership, or your business don’t see value...

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Why cake and SDRs are basically the same

With the global pandemic continuing to force us to spend more time at home, many of us have turned to a new hobby of cooking or baking. Whether it’s sourdough bread, a hot chocolate brownie, cupcakes for the kids,...

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Upgrade your Marketo email templates from v1

Let’s face it default email templates in every marketing automation platform are awful, nothing beats having a whiz-kid coder create a new slick email. But in a world where email developers are expensive and using them is just not...

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Why Visibility of Revenue Impact Is Not Going Away

The need for visibility of ROI is not a fad–it’s here to stay. That’s because, as long as marketing spending continues to grow, revenue impact visibility will continue to be a key issue for marketers.  A Forrester study notes...

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