Archives: Training

Marketo email templates: the ultimate timesaver

Want to save time in Marketo Engage? Our tip – use Marketo email templates. Emailing your content from Marketo is a must in terms of reaching your target audience – and for many the main reason for investing in...

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3 A/B tests to boost your performance in Marketo Engage

Marketers need to be creating content with powerful imagery or videos and a CTA that resonates with the audience, especially in a fast-moving competitive online environment That’s where A/B testing comes in – or ‘Champion Challenger’ as it’s called...

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5 actionable tips to boost Marketo email deliverability

Email deliverability. The stat in the email performance report that is always there but rarely understood or focused on.  Unless you’re an email marketing pro or a data nerd… in that case, you already know the huge importance of...

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5 Tips & tricks from Marketo experts that you haven’t thought of

Marketo, best-in-class marketing automation software, offers endless possibilities for marketers looking to improve their marketing practices and increase leads – but that doesn’t mean it’s all plain sailing. As Marketo experts, we know the system inside out, here are...

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Using heatmaps to boost Marketo email template performance

Email template optimisation in Marketo Engage continues to be one of the most common questions we get asked, so we wanted to give you a bit of insight into one of the more interesting, and effective ways to track...

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Marketo Reporting: 4 fundamentals for ROI

Reporting may just be the toughest nut to crack in Marketo. Add this to it being one of the most unanticipated jobs on the marketing to-do list and you get a stream of Marketing departments with the same problem...

  • 14/10/2021
  • 4 MIN read
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Mastering Marketo channels & tags

Is it the missing piece from your Marketo reporting puzzle? p.s. they’re critical for ROI 📈 Channels & tags are the foundation of reporting in Marketo. Never heard of them, never mind used them? You’re missing out on valuable...

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Reduce your licence fee this autumn

It’s that time of year again. Renewal season.  When it comes to renewing marketing platforms, licence fees, renewal uplifts and database growth can be a real headache. Marketo Engage can be no different.  Our job as Marketo experts is...

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5 reasons you should be using consultants for Marketo support

We love Marketo Engage, in fact, we love all parts of the Marketo platform - we chose to specialise in them after all. That said, Marketo support can sometimes leave a bit to be desired. Especially, we’ve realised, when...

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How real-world experience from JTF Marketing led to a fully trained Renishaw team using Marketo at it’s full potential.

Discover how by taking control of the Marketo training process for 38 of Renishaw’s Marketo users worldwide we saved its central marketing team 100 hours alone and helped to create an army of experienced users that brought in 4,000...

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