Welcome to Marketo Engage Business Practitioner – the course designed to take you from competent user to confident, advanced practitioner.
If you already understand the fundamentals of Marketo Engage, this course will help you deepen your execution skills, streamline your operations, and run smarter, more scalable marketing programs. You’ll move beyond “how to use Marketo” and into “how to get the most out of Marketo”.
You’ll learn how to:
- Build advanced Smart Campaigns with choices, triggers, and operational logic
- Use tokens, data standardisation, and send management to drive efficiency
- Design and optimise Engagement Programs
- Improve lead quality with scoring, MSI, and predictive content
- Work effectively with CRM integrations and understand SFDC sync behaviour
- Report using Program Analyzer, Performance Reports, LP metrics, and key attribution tools
- Strengthen governance through permissions, roles, field management, communication limits, and admin setup
Throughout the course, you’ll find demos, checklists, theory modules, and practical assignments to help you apply each concept directly in your own instance.
By the end, you’ll be able to:
✅ Build scalable programs and automation frameworks
✅ Optimise data quality, scoring, and CRM sync behaviour
✅ Leverage predictive, personalised, and cross-channel capabilities
✅ Confidently analyse performance and attribution
✅ Operate Marketo with stronger governance and platform ownership
Let’s get started and turn you into a true Marketo power user.
