Course Content
Tokens
A/B testing
Dynamic Segmentation & Content
Lead Database
Advanced Smart Lists
Lead detail
Design Studio
Advanced Forms
Advanced Smart Campaigns
Marketo and SFDC CRM Sync
Reporting
Marketing Calendar
📼 Demo: What are tokens?
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📖 Theory: Driving efficiencies and personalisation with Tokens
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6 Topics
1 Quiz
What are tokens?
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Understanding Token hierarchy
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System Tokens
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My Tokens
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Program Tokens
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Lead & Company Tokens
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Tokens knowledge check
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📼 Demo: Using A/B testing in an Email Send
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📼 Demo: Using A/B testing in other Program types
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📼 Demo: A/B testing landing pages in Marketo Engage
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✉️ Skill check: Build an Email Send A/B test
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📖 Theory: Utilising Dynamic Segmentation & Content
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2 Topics
1 Quiz
What is dynamic segmentation in Marketo Engage?
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How to apply dynamic segmentation to an email or landing page
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Dynamic segmentation & content knowledge check
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👨🏾💻 Tutorial: Setting up your Dynamic Segmentation
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✉️ Skill check: Create your dynamic segmentation
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📼 Demo: Overview of Adobe Marketo Engage database
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📖 Theory: Using lead database
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4 Topics
1 Quiz
What is lead database?
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Creating records in the lead database
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Handling duplicates in Marketo Engage
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Smart list vs. Static List (Pros)
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Lead database knowledge check
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👩🏼💻 Tutorial: Building exclusion lists
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📖 Theory: Discover advanced Smart List functionality
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2 Topics
Categories and Filters
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Using constraints
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👩🏾🎓 Knowledge Check: Advanced Smart Lists
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1 Quiz
Advanced Smart Lists knowledge check
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👨🏾💻 Tutorial: Using lead detail
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2 Topics
1 Quiz
What is lead detail?
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Filtering Activity Log
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Knowledge check: Lead detail
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👩🏼💻 Tutorial: Mastering Person Actions
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👩🏽💻 Tutorial: Managing images and files
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📖 Theory: Utilising snippets
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✉️ Skill Check: Create a global form for an event
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👩🏼💻 Tutorial: Doing more with Marketo Engage Smart Campaigns
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5 Topics
1 Quiz
Add Choice
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Managing send frequencies
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Enable pro-active marketing with Triggers
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Using request a campaign
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Standardise data with Smart Campaigns
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Advanced Smart Campaigns Knowledge check
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✉️ Skill check: Build a scalable sales alert for event registration
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📖 Theory: Understanding SFDC campaigns
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📖 Theory: How does the SFDC CRM sync work?
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👨🏻💻 Tutorial: Sync your Campaign to SFDC CRM
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📼 Demo: Leveraging Person Performance Report
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📼 Demo: Email Performance Report
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📖 Theory: Social Influence Report
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📖 Theory: Program Analyser Report
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👨🏾💻 Tutorial: Landing Page Performance Report
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👨🏾💻 Tutorial: How to customise columns
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👩🏽💻 Tutorial: How to include archived assets in reports
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📖 Theory: Using cost periods to show cost per success
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👩🏾🎓 Reporting knowledge check
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1 Quiz
Reporting quiz
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👩🏽💻 Tutorial: Marketing Calendar
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Flex your knowledge!
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Survey: Tell us what you think?
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