About the company
Renishaw is one of the world’s leading engineering and scientific technology companies, with expertise in precision measurement and healthcare.
Challenge
Having successfully deployed Marketo Engage, Renishaw wanted to automate key aspects of the customer experience, customise campaigns, and better qualify prospects.
At the same time, they needed to onboard 38 users across the globe before they could genuinely improve the maturity of their marketing automation activity.
Solution
Renishaw partnered with us to launch a global, standardised training programme. With training from our experts, Renishaw soon had an army of capable users across the globe, ready to deploy Marketo campaigns.
JTF also carried out an audit of Renishaw’s existing Marketo set-up, helping them build out a marketing automation strategy – driven by data, goals, and revenue – and provided support, coaching, and consultancy along the way.
Results
JTF’s training programme accelerated learning across the company and saved 100’s of hours of work for its central marketing team. This freed-up time and head-space for campaign planning, allowing them to roll out more global programs within the platform.
Renishaw saw a profound improvement in the output of its marketing activities. In one example, they achieved 4,000 qualified new leads through webinar activity alone – a scale of lead capture that would never have been possible without Marketo Engage and JTF.
