MARKETO FUNDAMENTALS TRAINING

25th – 26th September 2019  |  20th – 21st November 2019

GET UP TO SPEED WITH MARKETO IN JUST 2 DAYS!

In this two-day intensive Marketo training course, we’ll take you through the fundamentals of Marketo so you can get the most out of your Marketo instance. Whether you are a beginner looking for Marketo training to help you get to grips with the basics and run your first Marketo campaigns or you have some experience using Marketo and want to pick up some advanced tips and tricks to drive efficiencies, scale and best practice, this is the training for you.

After the Marketo training course you’ll be ready to demonstrate your skills and should have all the knowledge you need take the Marketo Associate Certification (MCA) exam. You’ll also get a complimentary user manual developed with all of JTF Marketing’s best practices ready to refer back to when you return to your desk!

AGENDA

On both days, we’ll build the content with plenty of time for class questions and answers – plus you’ll get plenty of hands-on practice building and troubleshooting campaigns with our specially-designed scenarios.

Day 1 

  • Fundamentals of Marketo platform (lead database, Design Studio, system lists, global vs. local assets including forms and landing pages, marketing activities, required fields, smart vs. static lists, smart campaigns, uploading lists)
  • Scenarios: email send with A/B testing, trigger campaign, event setup,  (email template import and data, send, reporting)
  • CRM structure and sync
  • Field, tokens, channels, tags, program types
  • Progressive profiling and dynamic segmentation
  • Reporting and attribution (types, customisation)

Day 2

  • Admin (users, roles, permissions)
  • Field management
  • SFDC options
  • Communication limits
  • Channels, tags, third party solutions and APIs
  • Scenarios: nurture campaign, lead scoring model build, attribution and reporting
  • Revenue models

WHO IS THIS COURSE FOR

For beginners and those new to Marketing Automation who have just started using Marketo. Also, for those who have intermediate experience using Marketo and have a clear view of the platform’s main functionalities.

UPCOMING DATES AND TIMES

Wednesday, 25th September 2019, 9:30 am –  Thursday, 26th September 2019, 17:30 pm

Wednesday, 20th July 2019, 9:30 am – Thursday, 21st July 2019, 17:30 pm

COST

£995 (incl. VAT)

You can can pay using your credit card. If you need to pay by invoice, please let us know here

LOCATION

The training will be held in our offices in London, near Borough Market:

JTF Marketing, 201 Borough High Street, London, SE1 1JA, United Kingdom

 

Register for your place now: