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Marketo Engage Pro training

Become a Marketo Pro

Get more leads and revenue. Spend less time getting them.

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What if you could convert more leads and drive more revenue...
...with less work?

You have the fundamentals of Marketo Engage down. You can build emails, landing pages, forms and events.

You can get campaigns out the door. Good work getting your skills to this level — Marketo is no simple tool.

But if you’re like most marketers at this stage, you still have some big, burning questions. Like…

  • “How do I make Marketo do exactly what I want it to?”
  • “How do I run complex campaigns without spending my entire afternoon cloning and tinkering with assets?”
  • “Is there a faster, easier way to do this? There must be, right?”

If any of that resonates, it’s time to take your Marketo skills to the next level and become a Marketo pro.

Your work will be more rewarding when you’re a Marketo pro

When you’re a Marketo pro, you will…

  • Run campaigns that bring in more leads and revenue
  • Spend less time building things from scratch
  • Quickly target the ideal audience for each campaign
  • Understand how the technology actually works instead of just going through the motions
  • Run more sophisticated, optimised campaigns that produce outsized results
  • Get 1 step closer to passing your Marketo Certification
  • Build reports that tell the right stories with data
  • Develop in-demand skills that marketing teams are desperate for
  • Deliver results that prove to your boss that you’re indispensable

How do you become a Marketo pro?

First, the bad news:

You don’t become a Marketo pro by watching Youtube videos whenever you get stuck.

Nor do you become a Marketo pro by learning bits and pieces from your colleague who doesn’t have the time or expertise to train you properly.

Without structured training from experts…

…you’re left to guess as to whether or not you’re building things the quickest or most effective way.

Like when some “expert” on Youtube shows you a 45-minute workaround because he doesn’t know Marketo has a built-in function that does the same thing in 2 minutes.

Or when your colleague shows you how she runs a webinar series, but you never really understand why she does it that way.

Now the good news:

This structured training from the Marketo nerds who live and breathe marketing automation is your fast-track to becoming a Marketo pro.

Introducing: Marketo Engage Pro

The online course that helps you get more leads and revenue in less time

Now you can become a Marketo pro in a matter of weeks.

With structured, self-paced training from marketing automation consultants who spend their days doing one thing:

Helping marketers like you get more value from Marketo. Whether that means showing your boss that you’re generating more leads and revenue…

…or getting complex campaigns out the door without staying late to tinker with assets and filters….

…here’s how you’ll get there:

1) Structured training

So you can become a Marketo pro fast

Youtube can be useful when you have a specific problem (sometimes).

But to truly level up your skills to the point where your boss takes notice…

…you need thorough, best-practice-driven training.

Here’s what a Marketo pro needs to know — all covered in this course:

  • How to use tokens to dramatically cut campaign build time
  • How to use filters & triggers to target the right people and increase conversions
  • How to run A/B tests to optimise your results
  • How the lead database really works
  • How SFDC and Marketo work together
  • How to make Marketo do your work for you
  • Run more sophisticated smart campaigns that get better results in less time
  • Deliver reports that tell the story your stakeholders need to hear

2) Feedback from experts

So you know you’re doing things properly

This is the only self-paced Marketo training where experts give you feedback on your skills.

Throughout the course, you’ll get small assignments that put your new skills to the test.

Our expert consultants review your work and give you feedback on what you did right and what you can improve.

This includes up to 4 mentoring hours — so you can ask questions and build your confidence.

That’s why this is the only self-paced training where you never have to wonder “Did I do that right?”

Get feedback on your work. And answers to your toughest questions.

So you’ll finish this course knowing — beyond any doubt — that your Marketo skills are up to best practice standards.

Why there’s no better team to help you become a Marketo pro

We do one thing:

Help marketers get more value out of Marketo.

As consultants for companies like Allianz, Capita, McGraw Hill, we’ve seen it all. We’ve navigated every Marketo challenge you can imagine (and then some).

And we’ve helped our clients grow their ROI by millions of dollars.

Now we’re bringing you the same skills and techniques we use every day. So you don’t have to learn our hard-won lessons the long way.

Meet your trainers:

James T. Fletcher

Adobe Certified Master – Marketo Engage Architect (only 150 in the world) with 12+ years experience

Featured in publications such as MarTech Advisor & Marketing Tech News

Has no life outside marketing automation

James T Fletcher

Ashley Omphroy

Adobe Certified Master – Marketo Engage Architect

Trains students to tame the beast that is Marketo in both English and Spanish

Born in southern California. Lives in Madrid. Doesn’t do cold weather.

Ashley Omphroy

Adam Kemlo

Adobe Certified Master – Marketo Engage Architect

The nice guy of the team, who always delivers! A keen selfie taker and self confessed Marketo fan!

Adam Kemlo

JTF Marketing has helped over 350 marketers get more value from Marketo

Shipserv logo
Constructionline logo
Anaplan logo
Mc Graw Hill logo
Coats logo
Allianz logo
TechData Logo

Simone took our training and became a Marketo pro. Here's what it did for her career:

“JTF Marketing helped me gain the knowledge and confidence with Marketo Engage I needed to get promoted.

I was working as a CRM Manager, but now I’m the Head of Marketing Automation for one of the world’s largest independent investment firms.

The pay increase is great, but more importantly, I enjoy my work more now that I’m an expert.”

Simone Vincent

Head of Marketing Automation

International Financial Services Company

Become a Marketo pro in 13 modules

Module 1: Tokens

Build campaigns faster

Imagine you just built an event campaign. Then you learn that the location, time and speaker have all changed.

Without tokens, you’d have to update every asset manually. Say goodbye to your lunch break.

With tokens? You can make the update in a few clicks.

In this module:

  • Step-by-step guide for building campaigns faster with tokens
  • The different types of tokens and when to use them
  • 70+ common person and company tokens you should know about
Module 2: A/B Testing

Optimise your campaigns for conversions

A/B testing is the gift that keeps on giving. Because A/B tests reveal insights that make your future campaigns more successful.

Plus, A/B testing is an in-demand skill that more and more marketing teams want.

In this module:

  • Step-by-step guide for running A/B tests on your emails and landing pages
  • Expert recommendations for what to test and how long
  • Assignment: Build an Email Send A/B test and get expert feedback on your work
Module 3: Dynamic Segmentation & Content

Master campaign personalisation

There’s no debate: the more personalised your campaigns, the better your results.

But personalising your campaigns beyond “Hi {{firstname}}” is daunting if you don’t understand how Dynamic Segmentation and Content actually work.

In this module:

  • Step-by-step guide to create dynamic segments and apply dynamic content
  • How to quickly personalise assets by company, demographic or behavior
  • Assignment: Create a dynamic segment and get expert feedback on your work
Module 4: Lead Database

Finally understand how the lead database actually works

It’s okay — this is a safe place to admit you don’t fully understand how the Marketo lead database actually works. Most marketers don’t.

That’s why this module demystifies the lead database. Now you can quickly target the exact right audience for each campaign.

In this module:

  • How to save yourself hours by building pre-configured audiences
  • How to use exclusion lists to ensure you never send campaigns to the wrong contacts
  • How to clean the data that’s throwing off your team’s analytics
Module 5: Advanced Smart Lists

Save yourself hours of work each month

Do you ever feel like you’re doing a lot of manual work for a tool that’s supposed to be automated?

It’s time to learn how to get Marketo to do your work for you.

In this module:

  • How to build an exclusion list that saves you hours each month
  • Get more sophisticated with categories, filters and constraints
  • How to ensure your campaigns don’t go to the wrong audience
Module 6: Lead Detail

Make updates on the fly

Need to force that one contact through so they receive your campaign?

Or pull one contact out so they don’t?

See how you can quickly update lead details to ensure your campaigns go to everyone they’re supposed to. And no one they aren’t.

In this module:

  • How to view and change all the information about each lead in your database
  • The 25 actions you can take at the lead level
  • How to troubleshoot when leads are or aren’t receiving campaigns
Module 7: Design Studio

Cut hours of manual work from your week

The Marketo pro never rebuilds assets from scratch.

Instead, the pro uses Marketo’s advanced functions to build assets once and reuse them over and over. This is another reason the Marketo pro never needs to stay at work late.

If you want to build more personalised campaigns in less time, this module is for you.

In this module: 

  • How to save yourself hours of work each month with Global Assets
  • How to use snippets to improve your segmentation and personalisation
  • When to use snippets to save yourself time
Module 8: Advanced Forms

Convert more leads by building better forms

Forms might be the most important asset you ever build in Marketo. Because forms are where your leads actually convert.

One of Marketo’s most popular advanced features, Progressive Profiling, helps you convert more leads by capturing lead data over the course of the customer journey.

In this module:

  • How to make forms look and behave the way you need them to
  • How to build user-friendly forms that capture data in the right format
  • How to build logic into your forms to give each lead the right experience
Module 9: Advanced Smart Campaigns

Run more sophisticated campaigns. Get more impressive results.

This is where the Marketo pro truly outshines their colleagues.

When you get more sophisticated with Smart Campaigns, you can deliver more leads and revenue — without adding a minute to your workday.

In this module:

  • How to build and automate trigger campaigns to best practice standards (<– This might be the most important thing you’ll learn in this course)
  • How to quickly standardise your data for accurate reports
  • Assignment: Build a trigger-based sales alert email and get expert feedback on your work
Module 10: Marketo and SFDC CRM Sync

Finally understand how Marketo and Salesforce work together

You know Marketo and Salesforce work together. But like most marketers at this stage you’re not exactly sure how.

What syncs? When? In both directions? Or just one way?

In this module:

  • How CRM syncing works
  • The key differences between campaigns in Marketo and Salesforce
  • Assignment: Build a scalable sales alert for an event and get expert feedback on your work
Module 11: Reporting

Find the right report for the story you want to tell

Contributing more leads and revenue feels great. But no one will ever know how much value you’re adding if you can’t prove it.

Luckily, it’s easy to tell the story you need to tell when you use the right report.

In this module:

  • The 6 most useful reports and how to use them
  • How to build meaningful reports that tell a story
  • How to use period costs to see ROI
Module 12: Marketing Calendar

Get a clear view of your organization’s campaigns

In marketing, coordination is key.

Who’s sending what, when?

How do you ensure your campaign doesn’t conflict with someone else’s?

Marketo’s Marketing Calendar has all the answers.

In this module:

  • How the Marketo Marketing Calendar works
  • The 4 types of entries you can use
  • How to make quick changes with drag and drop
Module 13: Piecing it All Together

Become an expert-approved Marketo pro

Build a campaign to drive attendance for a virtual event. And put your new skills to the test. From A/B testing to performance reports.

Now you can see how far you’ve come in such a short time.

  • Prove that you’re now a Marketo pro
  • See where you have opportunities to improve your skills
  • Get feedback and guidance from experts

Get instant access to 13 modules featuring video tutorials, demos and guides. Packed with the skills and techniques you need to become a Marketo pro. Plus up to 4 mentorship hours.

Marketing Automation Consulting costs about £200 / hour. Which makes the 4 mentorship hours that come with this course worth about £800.

Combined with the thousands of hours of experience, research and development that went into creating this course, it’s easily worth £1,500.

But because we’re so excited to help you become a Marketo pro, you can enroll in this training for just…

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The Marketo Pro 60-Day Guarantee

Get better results in less time or your money back

If you apply what you learn in this course, you will get better results (like more leads and revenue) and spend less time on manual work.

Guaranteed. Or your money back.

Here’s how the guarantee works:

1. Take the course 2. If after one month of completing the course you don’t see better results from your campaigns and spend less time on manual work, email training@jtfmarketing.co for a full refund.

And since we want you to be 100% confident in this investment, you have 60 days from the date of purchase to try the course, risk-free.

That’s more than enough time to finish the course and apply your new skills.

Get instant, guarantee-backed access to Marketo Engage Pro
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You’re ready for the Marketo Pro training if…

…you already know how to build emails, landing pages, events and forms in Marketo…

…and you can say yes to at least 1 of the following:

  • You want to use Marketo’s more sophisticated functions so you can report more successful campaigns
  • You want to spend less time on manual work
  • You’re working towards your Marketo Certification and want to gain the knowledge you need to pass your exam
  • You want to develop in-demand marketing skills that give you more job security, work opportunities and earning potential

This isn’t the right course for you if…

  • You don’t have access to Marketo at work. This course relies on hands-on practice. If you don’t have access to an instance of Marketo, you won’t get enough value from this course.
  • You don’t yet feel confident building emails, landing pages, events and forms. In that case, what you need is Marketo Fundamentals.

The course takes 12–16 hours to complete. Here are more answers:

YouTube videos aren’t efficient or effective for long-term skill development:

  • You won’t know if you’re learning best practices or clunky workarounds
  • You won’t have the thorough understanding you need to feel confident running advanced campaigns
  • You won’t get feedback from experts, leaving you to guess as to whether or not you’re doing things properly

Good thinking. To help get your employer on board, you can {download this course syllabus} to show them the skills you’ll develop.

+ 4 hours of mentoring and feedback to go over the skills you develop in the course

+ 13 modules featuring best practice video tutorials, demos and guides:

  • Module 1: Build campaigns faster with tokens
  • Module 2: Optimize your campaigns for conversions with A/B Testing
  • Module 3: Master campaign personalization with Dynamic Segmentation & Content
  • Module 4: Finally understand how the Lead Database actually works
  • Module 5: Save yourself hours of work each month with Advanced Smart Lists
  • Module 6: Make updates on the fly — Lead Detail
  • Module 7: Design Studio — Cut hours of manual work from your week
  • Module 8: Convert more leads with Advanced Forms
  • Module 9: Run more sophisticated campaigns. Get more impressive results. With Advanced Smart Campaigns.
  • Module 10: Finally understand how Marketo and Salesforce work together
  • Module 11: Find the right report for the data story you want to tell
  • Module 12: Get a clear view of your organization’s campaigns with the Marketing Calendar
  • Module 13: Become an expert-approved Marketo pro

Get ready to run campaigns that make your colleagues wonder,

“How do they keep getting better and better results…

...and still leave work before I do?”

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