The question every Marketo user wonders at some point: “Am I doing this right?”
So someone threw Marketo in your lap.
Perhaps you took one look at the interface and thought:
“It’s great that it has all these fancy features and loads of bells whistles, but…
…how do I do the basics?
…how do I get campaigns out the door without slowing down my team?
…and how do I know I’m not going to make a big, embarrassing mistake?”
We’ve seen it a million times:
You start a new job. And you want to prove your value to your team.
But how can you prove your value if you never got enough training to feel comfortable with the tool you need to use every day?
Or if you did get training, it felt like you were trying to drink from a firehose. Too much content, too quickly. None of it stuck. You still don’t feel 100% comfortable.
If you’ve been using Marketo for a little while already…
You may suspect that there’s a better, faster or easier way to build and run campaigns.
But if you’re like most Marketo users, your biggest concern is making a big mistake.
Like sending an email to thousands of contacts who weren’t supposed to receive it. (NOT fun)
Or worse, violating GDPR or other data privacy laws. (Extra not fun)
With so much at stake, it’s no surprise that most Marketo users feel loads of anxiety when they finally commit to hitting SEND or ACTIVATE.
Or lie awake at night thinking, “did I remember to use the right filter?”
No one likes writing apology emails.
And no one wants to attract attention from their boss for making mistakes.