MARKETO CERTIFIED ASSOCIATE (MCA) TRAINING
STAND OUT FROM THE CROWD
Marketo Certified Associate (MCA)
Are you ready to get Marketo certified? If you have some introductory knowledge of marketing automation in general and hands-on experience using Marketo, and you’re ready to showcase your marketing automation know-how with an MCA certification, this is the Marketo certification for you.
In this training, we’ll get you ready to take the MCA exam. We’ll talk about marketing automation fundamentals and then delve into the real nitty-gritty. Topics will include:
- Digital marketing fundamentals
- Email targeting and data management in Marketo (email send, personalisation, A/B testing)
- Basics of landing pages and forms
- Analytics and reporting
We’ll also look at creating events and webinars and then put you through your paces with some hands-on practice so you can learn Marketo best practice and apply it to your specific marketing strategies and day-to-day tasks (and, of course, so you can ace the MCA exam).