ROI & REPORTING

LEAD ATTRIBUTION MODELS

Readiness Implementation Maturity ROI & Reporting
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Find out which attribution model is right for your company.

We can help bridge the gap between marketing and sales to come to a conclusive agreement on how to assign the touchpoints in conversion paths.

We are fully versed in:

  1. First Touch Attribution
  2. Lead Conversion Touch Attribution
  3. Last Touch Attribution
  4. Non-Direct Touch Attribution
  5. Last *Insert marketing channel* touch attribution
  6. Linear attribution
  7. Time Decay Attribution
  8. U-Shape Attribution
  9. W-Shape Attribution
  10. Full-path Attribution
  11. Custom Attribution

Why let us implement?

  • Fully managed set-up and configuration – we’ve been responsible for a number of large and small attribution models – and guess what, we’re pretty good at them.
  • Live in less than 45 days – We’ll get you up and running in less than 45 days making sure you’ve progress updates along the way.
  • Avoid all the pitfalls – having managed dozens of implementations (and rescued a few), we know where implementations go wrong, and we’ll make sure you don’t do them.
  • Personalised to your business – we’ll make sure you have everything in place to get you up and running, including best practice campaign example, role-specific training and on-hand guidance.
  • More cost-effective – with our attribution implementations, your staff get more time with certified experts which allows you to ensure the best practice is implemented from day one!
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